Sabre Corporation, a prominent technology provider for the global travel sector, has announced today that Serko has introduced Sabre NDC content into Zeno, the online travel platform catering to business travel. This activation marks Sabre as the inaugural GDS offering NDC content on Zeno.
Commencing this month, Serko’s corporate travel and expense management tool, Zeno, is incorporating NDC-enabled content through Sabre’s Offer and Order APIs. Zeno users can now seamlessly browse and reserve NDC offers via Zeno’s user-friendly interface, along with the ability to reserve complimentary or prepaid seats and manage booking cancellations within the platform.
Furthermore, Zeno’s integration permits users to combine NDC and EDIFACT fares within a single booking, ensuring that corporate clients have access to a wide array of options for their travelers.
“Our vision is to deliver a connected trip experience with the Zeno platform, and this starts with the harmonization of fragmented content sources into a single, seamless interface for the travel booker” said Joydip Das, Chief Product Officer, Serko. “The integration of personalized NDC offers through Sabre continues to build on this vision, helping to ensure that our customers have access to the best offers and pricing for their corporate travel programs.”
Frequent business travelers, known for their distinct requirements, represent a key audience for the tailored, adaptable content made possible by NDC. By incorporating Sabre’s NDC APIs into corporate booking platforms, there’s an opportunity to boost interest in airlines’ NDC offerings and speed up the transition from conventional ATPCO/EDIFACT distribution to NDC connectivity.
“With Sabre’s end-to-end capabilities from shopping to booking and servicing, we have laid the foundation to make NDC a reality across the ecosystem,” said Kathy Morgan, Vice President, Product Management – Distribution Experiences, Sabre Travel Solutions. “Now the focus is on scalability, on making NDC offers widely available, and on providing a personalized experience to as many travelers as possible. The availability of NDC content in Zeno is an important step in that journey.”
