## Sabre and Premier Inn Join Forces to Simplify Hotel Bookings for Travel Agents
In a move aimed at streamlining travel bookings for agents, Sabre Corporation, a prominent player in the global travel technology landscape, has entered into a strategic partnership with Premier Inn, the UK’s largest hotel chain. This collaboration ensures that Premier Inn’s extensive network of hotels, boasting over 900 locations and 85,000 rooms across the UK, Ireland, and Germany, is now seamlessly accessible through Sabre’s Global Distribution System (GDS).
This integration simplifies the reservation process for travel agents, allowing them to book Premier Inn accommodations alongside other travel services on a single platform. The partnership marks a significant step forward in optimizing the travel planning experience, offering agents a more efficient and streamlined booking process.
“This partnership is another testament to our ongoing commitment to enriching Sabre’s lodging content for our travel advisor partners,” said Chinmai Sharma, Global Head – Lodging, Ground & Sea at Sabre Travel Solutions. “Premier Inn is a well-established brand in the European market, renowned for its quality, strategic locations, and traveler-friendly amenities. We are delighted to bring their content directly onto our platform for our agency partners, particularly at a time when hotel room demand in Europe is strong.”
Sabre’s Content Services for Lodging platform further solidifies its position as a leading distributor of hotel content by providing agencies with streamlined access to optimized accommodation details. Sabre’s unique approach, which blends traditional and modern content sources, empowers travel professionals to manage bookings with ease. They also benefit from the platform’s advantages of choice, clarity, and dynamic merchandising.
Moreover, Sabre-connected travel agencies leverage advanced features like Lodging AI, powered by Sabre Travel AITM. This innovative technology utilizes machine learning to analyze property features, travel segments, and client preferences, effectively recommending the most suitable accommodation options. This strategic approach not only increases hotel bookings but also ensures a personalized and tailored experience for travelers.
“Our partnership with Sabre empowers us to significantly expand our reach and provide our guests with a wider range of booking options,” said Joe Garrood, Chief Commercial Officer for Premier Inn. “Facilitated by DerbySoft’s technology, we have successfully integrated directly with Sabre’s lodging platform. This integration ensures that our hotels are merchandised effectively within the managed travel category, enabling our guests to experience the high standards of convenience, service, and affordability that Premier Inn is known for.”
By focusing on enhancing retail capabilities and enriching content, Sabre’s alliance with Premier Inn plays a crucial role in delivering tailored travel experiences. The seamless integration of Premier Inn’s offerings into Sabre’s adaptable API architecture facilitates enhanced hotel bookings, catering to diverse travel tastes. This move reinforces Sabre’s mission to consolidate all travel components into a single, easily navigable platform, ultimately simplifying the travel booking process for both agents and travelers alike.
