Sabrina Carpenter is undoubtedly experiencing one of the most successful years of her career. After opening for Taylor Swift’s Latin American tour in 2023 and releasing two chart-topping singles, “Espresso” and “Please Please Please,” from her sixth album, “Short N’ Sweet,” the 25-year-old singer is a force to be reckoned with. Her influence extends beyond music charts and into the world of fashion.
Carpenter’s signature retro style, a blend of pin-up fashion, 70s influences, and modern trends, has made her a bona fide fashion icon for Gen Z. Think cinched waists, playful fringe, feathers, powerful platform shoes, and ultra-feminine details like bows, heart-shaped cutouts, and her signature mini skirts. Her looks and beauty hacks, including her signature Brigitte Bardot-inspired hair and rosy cheeks, are shared relentlessly on TikTok, often alongside her viral hit songs.
The nostalgic aesthetic that defines Carpenter’s style permeates her music videos, album covers, and social media presence. It’s a world that resonates with young audiences, drawing them into her vibrant, pink-hued universe.
Her impact on the fashion world is undeniable. Carpenter’s presence at the Loewe Fall/Winter 2025 show generated a whopping 11% of the social media engagement for the event. A single post from her attendance at the Louis Vuitton menswear show in May brought in the equivalent of £1 million in social media interaction.
Beyond fashion shows, Carpenter has starred in campaigns for Kim Kardashian’s SKIMS brand, generating £5 million in engagement. She also received 13% more likes than other stars in the Marc Jacobs’ The Tote Bag campaign, which featured supermodel Irina Shayk and the Brat Pack stars Charli XCX and Gabbriette.
Her influence extends to the designers who dress her. The heart-shaped neckline dress she wore opening for Taylor Swift’s The Eras Tour in Latin America, designed by Ukrainian brand FROLOV, generated $22.8 million in equivalent engagement across her eleven Instagram posts. The dress, and the brand, were introduced to a new generation thanks to Carpenter’s bold fashion choice. It has even been recreated by countless content creators, including those in Brazil.
At the peak of her career, with a new album out and a sold-out world tour on the horizon, Sabrina Carpenter is set to continue shaping trends with her unique style. She remains true to her extravagant essence, captivating audiences across artistic spheres worldwide.
