The Dubai Department of Economy and Tourism has unveiled a fresh campaign titled “Dubai, A Whole New You.” The campaign features Bollywood stars Saif Ali Khan and his daughter Sara Ali Khan exploring Dubai’s iconic attractions, highlighting the city’s appeal for family vacations and its diverse offerings.
The promotional video showcases Saif and Sara’s affectionate and playful father-daughter bond as they navigate Dubai’s bustling cityscape. Their journey takes them to the world’s first Real Madrid World theme park, where they ignite their competitive spirit, and to trendy venues like Krasota, an Instagram-worthy spot known for its immersive 360-degree dining experience.
Saif and Sara’s adventures include thrilling experiences like speeding through the waters in a luxurious Jet Car, with Sara even taking the wheel and taking her father for an unforgettable ride. The campaign captures their genuine warmth and playful banter, highlighting the unique connection they share as they spend quality time together in Dubai.
The campaign emphasizes how Dubai’s diverse attractions cater to all ages and interests, making it an ideal destination for families. It highlights the city’s ability to create memorable moments for families looking to reconnect and strengthen their bonds, just like Saif and Sara did during their trip.
Bader Ali Habib, Regional Head of Proximity Markets, Dubai Department of Economy and Tourism, states, “As we launch our new campaign, our steadfast focus remains on enriching Dubai’s tourism offerings for Indian families. Dubai offers an array of captivating experiences spanning art, culture, adventure, gastronomy, as well as retail and outdoor attractions that are second to none. Through this campaign, we reaffirm our commitment to setting global benchmarks in tourism, inviting families across the country to create their own cherished moments in the heart of this vibrant destination.”
Saif Ali Khan shares his thoughts on the campaign, saying, “It has been an absolute honour to collaborate with the Dubai Department of Economy and Tourism for their inspiring campaign, ‘Dubai, A Whole New You.’ Watching Sara grow beyond a daughter into a co-artist, and now working with her, has been a special experience. Our busy schedules often leave us with limited occasions to explore and enjoy activities together, so to see Dubai through her eyes was terrific. It was a great opportunity for us to truly soak in the best of Dubai, experience its incredible offerings, and spend quality time together.”
Sara Ali Khan adds, “It was amazing to discover Dubai through my abba’s eyes, and of course to take him to cute, Instagrammable spots. I love family vacations, and this one was particularly special as it allowed me to hang out with my dad and take him on fun adventures. I love setting off on short getaways from India, and Dubai has something new and interesting to offer every time I visit, creating memories that will last a lifetime.”
Dubai’s strategic location near key Indian cities, coupled with its excellent flight connections, makes it a prime choice for family vacations, quick getaways, and stopovers. This campaign highlights the city’s appeal as a vibrant destination for all demographics throughout the year, offering a wide range of attractions and experiences that cater to families, couples, and individuals alike.
