Hold onto your wallets, Sainsbury’s shoppers! A new study by consumer magazine Which? has revealed a shocking price disparity between Sainsbury’s and Aldi. The findings indicate that even with a Nectar card, Sainsbury’s customers are shelling out an average of £11.11 more per shop compared to their Aldi counterparts.
This translates to a staggering £1,155 extra annually if you’re doing a big shop twice a month at Sainsbury’s instead of Aldi. The study compared the cost of 59 common food and drink items across various supermarkets, including discounts from Tesco Clubcard and Sainsbury’s Nectar Card.
The results showed that shoppers with a Sainsbury’s Nectar card paid an average of £113.79 for their basket of goods, while those without a card paid £119.19. Meanwhile, Aldi shoppers paid only £102.68 for the same items, making it the most budget-friendly option. Lidl followed closely behind at £103.86, with Asda coming in third at £112.19. Tesco with a Clubcard was just behind at £112.96.
To paint a broader picture, Which? also conducted a comparison of traditional supermarkets (excluding Aldi and Lidl) using a wider basket of 164 items. This comparison found that Asda was the cheapest at £418.88, while Sainsbury’s without a Nectar card was the most expensive, even surpassing Waitrose at £461.29. Even with a Nectar card, Sainsbury’s still came in third at £421.16, behind Asda and Tesco with a Clubcard.
This stark price difference highlights the significant value proposition offered by discount supermarkets like Aldi and Lidl, especially for budget-conscious consumers. While Sainsbury’s boasts a wider selection of products and offers a loyalty program, the substantial price premium for similar items makes it a less appealing choice for those prioritizing cost savings.
