Saint Laurent Refreshes Its Flagship Store at Isetan Shinjuku

Saint Laurent has breathed new life into its flagship store at Isetan Shinjuku, unveiling a refreshed space that embodies the brand’s contemporary vision of luxury. Under the direction of Creative Director Anthony Vaccarello, the store embodies a unique blend of raw and refined elements, showcasing the brand’s commitment to craftsmanship and exquisite materials.

The store’s design is a captivating interplay of textures and tones. Rough-hewn corduroy-textured concrete walls create a sense of understated sophistication, while gleaming marble displays add a touch of elegance. The grey concrete floor serves as a neutral canvas for a curated selection of furniture, including striking pieces crafted from Bleu de Mer marble, Brown Sparta marble, and a striking table fashioned from Giallo Siena marble. These unique pieces create a harmonious visual symphony, enhancing the store’s overall aesthetic appeal.

The revamped store houses a comprehensive selection of women’s wear, encompassing ready-to-wear, handbags, shoes, and accessories. To commemorate the reopening, Saint Laurent has introduced an exclusive limited-edition version of its popular ‘Le Sac de Jour Souple Baby’ handbag. This eye-catching piece is adorned with sparkling rhinestones on a luxurious silk satin base, offering a perfect blend of style and functionality.

Completing the autumnal offerings is a luxurious shearling short coat featuring a classic notched collar. This piece is sure to be a coveted addition to any winter wardrobe, exuding an air of timeless elegance. For fashion enthusiasts seeking a luxurious shopping experience, the Saint Laurent Isetan Shinjuku store promises an unforgettable encounter with the brand’s signature style and refined aesthetic.

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