Salesforce’s stock experienced a surge on Monday morning following a report from The Wall Street Journal that the company is in discussions to acquire Informatica. Informatica, a cloud data management firm, has a sizable clientele that includes Deloitte and Unilever. With an estimated valuation of $10 billion, Informatica would represent Salesforce’s most substantial acquisition since its purchase of Slack in 2021.
Last week, Salesforce stock suffered losses amid rumors of the potential transaction. However, on Monday morning, the stock rebounded, rising by 2%. In contrast, Informatica’s stock plummeted by nearly 10%.
Salesforce has made significant acquisitions in recent years, the most notable being its $28 billion purchase of Slack in 2021. As a cloud-based software provider, Salesforce aids sales teams in managing customer relationships. Informatica, on the other hand, empowers businesses to effectively analyze their data across cloud and on-premises systems.
Salesforce has not yet provided a response to Quartz’s request for comment. Similar to many other technology companies, Salesforce has ventured into artificial intelligence, introducing Einstein Copilot last fall—a chatbot designed specifically for businesses.
Despite Salesforce’s优势in catering to enterprise clients, Google is also vying for a share of the business market. At its annual conference in Las Vegas this month, Google emphasized its collaborations with Goldman Sachs, Mercedes, and other prominent corporations.
