## Sandals Resorts Unveils Key Trends Shaping the Future of Caribbean Travel
The Caribbean tourism industry is experiencing a dynamic shift, and Sandals Resorts is at the forefront of this evolution. Last week, over 1,000 travel advisors, industry partners, dignitaries, and resort executives gathered in Jamaica to explore the island’s tourism offerings through the lens of the Sandals Resorts and Beaches Resorts brands. The dynamic one-day Jamaica Love Showcase, hosted by Executive Chairman Adam Stewart and featuring keynote speaker Dr. The Most Honorable Andrew Holness, Prime Minister of Jamaica, showcased valuable insights and emerging trends shaping the future of travel to Jamaica and the Caribbean at large.
Attendees delved into new sustainability practices, innovative culinary concepts enhancing the all-inclusive experience, product advancements, and the link between high employee engagement and exceptional guest satisfaction.
### Sustainability Takes Center Stage: A Regenerative Approach
Kirstin McCarthy, Corporate Director of Sustainability for Sandals Resorts International, emphasized that sustainability is moving into a regenerative phase, focusing on enhancing communities and ecosystems. “Rather than leaving a smaller footprint, we will be contributing more powerfully to the region,” she explained. This commitment translates into tangible actions:
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Recycling food waste and collaborating with local farmers to support livestock development:
This promotes a circular economy model that Sandals aims to expand throughout Jamaica and the Caribbean.*
Advancing renewable energy initiatives:
Sandals is aligning with government goals for improved carbon efficiency.*
The ‘Power of 15′ project:
This initiative, launched in conjunction with the Sandals Foundation’s 15th anniversary, aims to provide solar energy for school computer labs in Jamaica, further highlighting the brand’s dedication to sustainable community development.### The Global Appetite for Caribbean Cuisine is Thriving
The Caribbean is redefining its culinary identity by focusing on food and beverage offerings that celebrate local culture. “Food is a lens into a culture, and we want our guests to experience more of the Caribbean than ever before,” said Luke Mathot, Vice President of Product Innovation, Food & Beverage. This commitment influences everything from plating to ambiance, creating immersive experiences.
Sandals is incorporating more local ingredients and storytelling into its retail offerings, allowing guests to take a piece of the Caribbean home. Nutrition and sustainability are also key to this culinary evolution. New concepts like BLÜM, highlighting Blue Mountain coffee, and Sweetwood—a barbecue meets jerk concept coming soon to Sandals Ochi—aim to connect guests with the rich cultural heritage of the region.
### Design and Product Innovation Drive Emotional Engagement
The hospitality industry is constantly evolving, and Sandals and Beaches Resorts are enhancing guest experiences through purposeful design, from suite to sand. “We are purposely adding amenities to experience the Caribbean through our eyes,” said Danielle Darling, Senior Manager of Interior Design. This focus on authenticity and local materials creates inviting spaces that resonate with the islands’ heritage.
At Jamaica’s newest Sandals Resort, Sandals Dunn’s River, the Coyaba Sky Villa Swim-up Rondoval Butler Suites feature a private rooftop for stargazing, facilitated by a dedicated Stargazing Concierge. Other resorts like Sandals Royal Curaçao offer complimentary MINIs for guests of top suite categories to explore the island, emphasizing the commitment to unique experiences that resonate with travelers.
### Wellness Takes a New Form: Active Relaxation
Wellness travel is evolving beyond mere relaxation to encompass active, mindful experiences. “Wellness is about finding your energy—however or wherever you find it,” said Stacy Spooner, Corporate Director of Fitness and Spa. Sandals’ wellness programs offer a variety of activities tailored to individual preferences.
The new Sandals Saint Vincent and the Grenadines embodies this wellness philosophy, featuring treatments that highlight the island’s natural beauty. New offerings like picturesque pickleball courts encourage guests to engage with their surroundings while enjoying invigorating activities.
### High Team Member Engagement: The Key to Exceptional Guest Experiences
At Sandals Resorts International, the commitment to team member engagement is paramount. “Engaged team members create exceptional guest experiences,” said Jamie Green, Corporate Manager of Employee Experience. Investing in employee development is also a priority, with the Sandals Corporate University offering transformative learning experiences through access to more than 10,000 online courses for all Team Members. This year alone, 500 chefs and 1,000 leaders participated in specialized training programs, demonstrating Sandals’ commitment to enhancing skills and careers.
### The Power of Relationships: A Key Driver of Tourism Growth
The Jamaica Love Showcase highlighted the essential role of relationships in driving the tourism industry. With over 700 travel advisor partners and influential speakers, the event showcased the strength of collaboration and the brand’s unrelenting commitment to its industry partners, local communities and global travelers at large. As Adam Stewart noted, “Build lasting relationships with people who care as much as you do.” This interconnectedness is vital for the Caribbean’s success, positioning the industry for sustained growth and prosperity.
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