Santan, the food and beverage division of Capital A, has taken a bold step towards promoting healthier choices on AirAsia flights with the launch of their groundbreaking ‘Club Zero’ initiative. This campaign, endorsed by the Minister of Health, YB Datuk Seri Dr. Haji Dzulkefly Bin Ahmad, and the Deputy Minister of Domestic Trade & Cost of Living, YB Senator Puan Fuziah Salleh, aims to encourage healthier dietary options among travelers.
‘Club Zero’ represents a significant milestone in Santan’s commitment to catering to the growing demand for health-conscious food and beverages. Building on the success of their zero-calorie sugar drinks like ZERO Watermelon Coconut Latte and ZERO Pistachio Coconut Latte, Santan is now introducing a new era of tasty and healthy alternatives for AirAsia passengers.
Partnering with renowned local brands Secret Recipe and Tealive, Santan aims to revolutionize the standards for low-sugar food and beverage offerings not only in Malaysia but also across the entire AirAsia network.
YB Datuk Seri Dr Haji Dzulkefly Bin Ahmad expressed his support, stating, “I commend Santan for their leadership in this crucial initiative and for collaborating with local brands to make healthier options more accessible to everyone. The launch of Club Zero is a significant step forward in our collective effort to reduce sugar intake and encourage healthier eating habits among Malaysians. I hope more brands will follow suit and offer healthier options to customers.”
Catherine Goh, CEO of Santan, emphasized the company’s dedication to providing high-quality and affordable inflight dining options. She stated, “Club Zero reflects our mission to revolutionize food and drink choices. Santan has already set new standards in inflight dining, proving that high quality can be achieved even within the low-cost carrier segment. We have elevated the quality, range, and affordability of inflight offerings, setting a new benchmark for the industry. Serving over 20 million meals annually, we are committed to offering healthier options. Given the significant public health issue of diabetes in Malaysia, we are proud to lead the way by partnering with two local brands to provide reduced-sugar products, making healthier choices both delicious and accessible for all AirAsia guests.”
The ‘Club Zero’ campaign highlights Santan’s dedication to improving public health through innovative solutions and collaborations. The ZERO Sugar drink lineup has expanded to include ZERO Watermelon Coconut Latte, ZERO Pistachio Coconut Latte, ZERO Pistachio Coconut Milk, and ZERO Watermelon Coconut Water, all designed to provide indulgence without the guilt. These beverages, including coffee options crafted with Santan’s exclusive Freeze-Dried Technology coffee capsules, are available for MYR13 on AirAsia Malaysia (AK) flights and MYR14 on AirAsia X (D7) flights.
Furthermore, Club Zero has expanded its offerings beyond beverages. Tealive has introduced the ZERO Original Milk Tea with Konjac Pearl, while Secret Recipe has launched the ZERO Chocolate Indulgence Cake, both available at reduced sugar levels and at the same flight prices.
Bryan Loo, founder and CEO of Loob Holding Sdn Bhd, expressed enthusiasm about the partnership with Santan, stating, “It was an honour for Tealive to be one of the local brands Santan chose to partner in providing healthy options to the public. We have always believed in collaborative innovation to create exciting products. By allowing our customers to choose their preferred sugar levels, we are thrilled to share a vision with Santan in providing delicious yet healthier food and beverage choices. We look forward to tea lovers everywhere enjoying our zero-sugar original milk tea with konjac pearls.”
Patrick Sim, Managing Director of Secret Recipe, highlighted the importance of promoting healthy living, stating, “We are proud to partner Santan in this Club Zero campaign to help champion healthier and sustainable living for our fellow Malaysians as well as all those who fly with AirAsia. Now people get to enjoy lower calorie options both in the air and at our outlets, where we have launched Secret Recipe’s ZERO Chocolate Indulgence Cake that taste close to the original and Santan’s ZERO Pistachio Coconut Latte. Let’s all unite especially during this Merdeka season to live better together.”
The ‘Club Zero’ initiative represents a significant step towards promoting healthier choices for travelers. By collaborating with local brands and offering delicious low-sugar options, Santan is setting a new standard for healthy inflight dining and contributing to the well-being of its passengers.
