SAS and Scandic Hotels Join Forces to Elevate Travel Experiences in the Nordics

Get ready for a smoother and more rewarding travel experience in the Nordics! SAS, the leading airline in the region, and Scandic Hotels, a renowned hotel chain, have joined forces to create a strategic partnership that will elevate travel experiences for loyalty members. This exciting collaboration, set to launch in the first quarter of 2025, will seamlessly integrate the benefits of SAS EuroBonus and Scandic Friends, creating a more personalized and streamlined journey for millions of travelers.

The partnership signifies a strong commitment from both companies to provide added value to their loyal customers. By merging their respective loyalty programs, SAS and Scandic aim to deliver a comprehensive travel experience that caters to every need. This strategic alliance will offer a range of benefits, starting with status matching between EuroBonus and Scandic Friends, making it easier for members to enjoy the perks they’ve earned. The partnership will also simplify the point conversion process, allowing members to effortlessly convert their points between the two programs.

This collaboration goes beyond basic perks. Expect to see even more exclusive offers and benefits rolling out throughout 2025. With over 11 million combined members across their loyalty programs, SAS and Scandic are committed to delivering a personalized and streamlined travel experience. This strategic alliance signifies a shared vision to elevate travel experiences in the Nordics and beyond, creating a more convenient and rewarding journey for all.

SAS EuroBonus, boasting nearly 8 million members, is renowned for delivering exceptional value to frequent travelers. Members enjoy access to a range of exclusive benefits, including lounge access, fast track security lines, priority boarding, and the ability to redeem points for flights, upgrades, hotel stays, and more. This partnership with Scandic Hotels further enhances the EuroBonus experience, reinforcing SAS’ dedication to customer satisfaction and convenience.

The partnership between SAS and Scandic Hotels promises to reshape the travel landscape in the Nordics, offering travelers a more seamless, rewarding, and personalized experience. With its focus on enhancing the journey at every touchpoint, this collaboration is set to become a major player in the travel industry, providing travelers with a truly unique and memorable experience.

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