Microsoft CEO Satya Nadella has a unique approach to staying ahead of the curve: two daily phone calls to different CEOs. This isn’t just idle chit-chat; it’s a deliberate networking strategy designed to keep Microsoft at the forefront of technological innovation.
Nadella’s staff carefully schedules these calls with executives from diverse companies, ranging from major AI players like Perplexity’s CEO Aravind Srinivas to leaders outside the tech realm, like Pete Carroll, the former head coach of the Seattle Seahawks.
The purpose of these conversations? To broaden Nadella’s connections and stay informed about emerging companies. He frequently asks two key questions: “What new startups are you excited about, and what new people have you met that would be good to know?” This proactive approach has yielded significant results, leading to crucial partnerships, including one with Mustafa Suleyman, co-founder of DeepMind and Inflection AI. Microsoft has also invested in several startups, such as Figure AI and the UAE-based AI company G42.
Leadership coach Rebecca Arnold, founder of Root Coaching & Consulting, emphasizes the value of having a network for leaders to bounce ideas off of. She advises leaders to seek guidance from third-party sources but cautions against potential biases and echo chambers.
Nadella’s networking strategy offers a window into how he keeps Microsoft at the forefront of technological advancements. By engaging with leaders from diverse industries, he ensures he stays current on emerging trends and startups. This approach allows him to identify potential partnerships and investment opportunities, contributing to Microsoft’s ongoing growth and success.
