Saudi Arabia Unveils Ambitious Coastal Project ‘Saudi Red Sea’ at WTM London

Saudi Arabia Unveils Ambitious Coastal Project ‘Saudi Red Sea’ at WTM London

Saudi Arabia took the stage at the World Travel Market (WTM) in London on November 5, 2024, to unveil its ambitious coastal project, ‘Saudi Red Sea.’ This groundbreaking initiative, formally introduced by His Excellency Ahmed Al-Khateeb, Minister of Tourism and Chairman of the Saudi Tourism Authority, marks a significant step towards establishing Saudi Arabia as a global leader in sustainable and luxurious tourism.

‘Saudi Red Sea’ is a transformative project that stretches across an untouched 1,800-kilometer coastline, promising unparalleled experiences for discerning travelers. Envisioned as a premier destination for superyachts, the project boasts world-class infrastructure, exclusive dive spots, and luxury accommodations. It offers a unique blend of pristine natural beauty and modern amenities, catering to a range of interests from adventure seekers to luxury aficionados.

The unveiling at WTM provided a platform to showcase key coastal destinations within the project, including:

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Red Sea Global:

This ambitious development focuses on creating a sustainable and regenerative tourism hub, committed to preserving the natural environment while offering luxurious experiences.
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NEOM:

This futuristic city, with its focus on innovation and technology, is poised to become a global tourism destination, offering cutting-edge experiences.
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Amaala:

Known for its focus on wellness and luxury, Amaala promises to offer exclusive experiences in a stunning coastal setting.
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Jeddah Historical:

This historic city is undergoing a revitalization, preserving its rich cultural heritage while offering modern amenities.
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KAEC:

This economic zone is rapidly developing into a major tourist destination, offering a unique blend of cultural and economic attractions.

The launch of ‘Saudi Red Sea’ comes on the heels of unprecedented success for Saudi Arabia’s tourism sector. The country has already surpassed its target of attracting 100 million visitors, demonstrating its growing appeal as a global tourism destination.

Beyond the Unveiling: A Focus on Sustainable Practices

In August 2024, the Saudi Red Sea Authority (SRSA) introduced its first regulation to govern yacht operations within the Red Sea region. This regulation is a testament to the country’s commitment to sustainable tourism practices. It sets forth crucial guidelines for obtaining tourism and recreational licenses and permits, prioritizing the protection of the environment, promoting sustainability, and upholding safety standards.

The regulation covers various aspects, including water sports equipment, recreational fishing, plastic restrictions, and diving activities. These measures aim to encourage responsible practices, minimize pollution, and preserve the unique natural beauty of the Red Sea.

As Saudi Arabia continues to invest heavily in its tourism infrastructure and introduce innovative regulations, ‘Saudi Red Sea’ is poised to become a leading destination, attracting visitors from around the world while setting a new standard for sustainable and luxurious travel.