Saudi Arabia, known for its rich cultural heritage and stunning natural landscapes, is inviting the world to discover its hidden gems through its latest international campaign, “This Land is Calling.” Launched across major markets including the United Kingdom, France, Italy, Germany, and the United States, the campaign aims to solidify Saudi Arabia’s position as a top global tourist destination.
The campaign’s centerpiece is a captivating video featuring a female explorer traversing Saudi Arabia’s diverse landscapes. From the rolling sand dunes of the Empty Quarter to the snow-capped mountains of the Asir region, the film showcases the country’s breathtaking beauty. It also delves into its rich history, highlighting UNESCO World Heritage Sites like Diriyah, Hegra, and Al Balad, as well as vibrant cities like Riyadh and Jeddah.
“This Land is Calling” emphasizes the unique blend of ancient traditions and modern innovations that define Saudi Arabia. The campaign highlights the country’s commitment to its Vision 2030 plan, an ambitious initiative aimed at diversifying the economy and establishing Saudi Arabia as a leading global tourism hub.
The campaign’s call-to-action is clear: “I was the first, but I won’t be the last.” This message encourages travelers to be among the pioneers exploring this relatively unknown destination.
Saudi Arabia is making it easier than ever for travelers to experience its unique charm. The eVisa program now includes 66 countries, and residents of the GCC, as well as holders of US, UK, or Schengen visas, are eligible for instant eVisas. The country is also expanding its air connectivity, with plans to connect to 250 destinations worldwide by 2030.
With its diverse landscapes, rich history, and commitment to welcoming travelers, Saudi Arabia is rapidly becoming one of the world’s most exciting new destinations. The “This Land is Calling” campaign is a compelling invitation to experience the unparalleled warmth and hospitality of Saudi Arabia, offering a unique blend of adventure, culture, and modern innovation.
