Saudi Arabia is undergoing a dramatic transformation, and its tourism sector is at the forefront of this change. Vision 2030, the Kingdom’s ambitious blueprint for economic diversification, positions tourism as a key pillar of growth, aiming to increase its contribution to the GDP from 3% to a remarkable 10% by 2030. This isn’t just about attracting tourists; it’s about building a sustainable, inclusive industry that empowers women and youth, reflecting Saudi Arabia’s rich cultural heritage while embracing a globalized future.
Under the visionary leadership of His Excellency Ahmed Al-Khateeb, the Saudi Minister of Tourism, the Kingdom is making unprecedented strides. The initial target of attracting 100 million visitors annually by 2030 has been revised upwards to a staggering 150 million, demonstrating the scale of ambition. This ambitious goal is underpinned by massive investments in world-class infrastructure. New resorts, state-of-the-art airports, and modern amenities are being developed to cater to both international tourists and a rapidly expanding domestic market. Mega-projects like NEOM, the Red Sea Project, and AlUla—all showcasing sustainable development—are not only creating stunning destinations but also generating thousands of jobs.
Central to Saudi Arabia’s tourism strategy is the empowerment of women. Recognizing their integral role, the government is actively creating opportunities for women in a sector traditionally dominated by men. A significant annual investment of $100 million in skill-building programs is training 100,000 young Saudis, with women comprising half of the trainees. This commitment to gender equality is yielding impressive results: women now account for nearly 50% of trainees in tourism development programs, and over 100,000 women have already been hired, contributing significantly to the Kingdom’s tourism strategy in roles ranging from hospitality management to tour guiding.
The Kingdom’s commitment extends beyond training programs. Initiatives such as the Riyadh School for Hospitality and Tourism, projected to train 50,000 young people annually, and scholarships for training abroad at prestigious institutions in Switzerland, Spain, France, and the UK (benefitting over 100,000 young Saudis, including 60,000 women), are creating a pipeline of skilled professionals. Addressing informal employment, the government is focusing on formal employment pathways with fair wages and benefits, providing women with stable, long-term career opportunities.
Technology plays a crucial role in enhancing the visitor experience. The implementation of AI and biometrics is streamlining airport operations and ensuring seamless travel, from check-in to hotel check-out. However, Minister Al-Khateeb emphasizes that while technology improves efficiency, the human touch remains paramount. The warmth and hospitality of the Saudi people are a vital component of the Kingdom’s unique tourism offering.
Saudi Arabia’s commitment to sustainability is evident in projects like the Red Sea Project, spanning 28,000 square kilometers and encompassing over 90 islands, designed to minimize environmental impact and preserve marine life. NEOM, a futuristic city built from the ground up with sustainability at its core, exemplifies the Kingdom’s dedication to eco-friendly tourism. By 2030, Saudi Arabia aims to create 600,000 new jobs in the tourism sector, a substantial portion for women, reflecting a significant shift in the industry’s landscape. The collaboration with global organizations like the UN World Tourism Organization, the World Travel and Tourism Council, and the World Economic Forum further underlines Saudi Arabia’s commitment to making tourism a more inclusive and sustainable global industry. In essence, Saudi Arabia’s Vision 2030 isn’t just about economic growth; it’s about building a brighter, more inclusive, and sustainable future for its people and the world.
