During the Arabian Travel Market (ATM) exhibition held in Dubai from May 6th to 9th, 2024, the Saudi Tourism Authority and MJS Investment Company signed a significant memorandum of understanding (MoU) at the Saudi pavilion. This MoU aims to foster distinctive tourism experiences for specific segments within the GCC and to initiate collaborative digital marketing campaigns designed to attract tourists to Saudi Arabia.
The MoU focuses on crafting tailored tourism experiences that include specialized courses in Saudi cuisine, opportunities to sample traditional Saudi foods like dates and coffee, culinary tours, and visits to local factories or restaurants. These offerings are specifically designed to cater to the interests of targeted GCC segments and will be promoted through a variety of marketing channels.
MJS Investment Company, a rapidly growing firm specializing in restaurant ventures within Saudi Arabia, is committed to developing and managing premier dining establishments across the region and the Middle East. Leveraging flexible franchise partnerships, the company aims to position Saudi Arabia as a leading destination for exceptional culinary experiences. This endeavor supports the objectives of Saudi Vision 2030 by fostering the nation’s development.
This agreement underscores the Saudi Tourism Authority’s dedication to collaborating with key stakeholders, including corporations, entities, and organizations, to enhance the private sector’s role in attracting tourists and promoting Saudi Arabia as a prime tourist destination. The partnership emphasizes the Kingdom’s commitment to showcasing its authentic Arabian hospitality, diverse climate and culture, key tourist and archaeological sites, and hosting high-quality, global events throughout the year.
