Saudia, the national airline of Saudi Arabia, has embarked on an innovative journey to elevate the in-flight experience for its business class travelers. In collaboration with the Culinary Arts Commission, the airline has launched the ‘Saudi Coffee Cup,’ a captivating initiative that pays homage to the rich cultural tapestry of Saudi Arabia. This distinctive offering goes beyond simply serving Saudi coffee and dates; it transforms the experience into a celebration of regional diversity.
Each ‘Saudi Coffee Cup’ has been meticulously crafted to represent a unique region of the Kingdom, embodying its distinct character and beauty. The central region cup proudly displays motifs of clay buildings and towering palm trees, reflecting the traditional landscapes that define the area. In contrast, the western region cup showcases the captivating Taifi rose, interwoven with coastal elements such as seashells and corals, capturing the essence of its picturesque coastline.
Venturing east, travelers will encounter a cup adorned with Calligonum Al Arta, a symbol of the region’s diverse flora. The north is represented by a cup depicting olive trees, a tribute to the region’s natural splendor. Finally, the southern region cup is adorned with intricate Assiri patterns, a testament to the region’s rich cultural heritage.
Introduced on select routes starting July 7, 2024, the ‘Saudi Coffee Cup’ initiative will gradually expand across all Saudia flights. This thoughtful initiative underscores Saudia’s unwavering commitment to enhancing the travel experience by embracing the national identity and cultural diversity of Saudi Arabia. It further reinforces the airline’s collaboration with the Ministry of Culture through strategic sponsorships of major events, showcasing its dedication to promoting local traditions and values. Through the ‘Saudi Coffee Cup,’ Saudia invites travelers to savor a taste of the Kingdom’s unique regional flavors and appreciate the beauty of its diverse heritage.
