The newly rebranded Saudia Group stood out with its exceptional achievements, earning accolades for its strategic initiatives. The awards acknowledged the Group’s success in redefining its brand identity in collaboration with its branding partner, Landor. Khaled Tash, Chief Marketing Officer at Saudia, expressed his pride in the recognition, highlighting the Group’s dedication to delivering an exceptional brand that embodies innovation and creativity.
Saudia’s commitment to aligning its brand with its core values and providing unparalleled services to its guests was central to its success at the awards. The Group’s partnership with Landor played a crucial role in the globalization of its brand, as acknowledged by Mariagrazia De Angelis, General Manager in the Middle East and Africa at Landor.
Landor’s Emma Beckmann emphasized the significance of these wins for both their teams and Saudia Group, underscoring their drive for brand-led transformation. The awards serve as validation of their efforts to position Saudia as a global aviation leader, proudly representing the Kingdom’s aspirations.
Saudia Group’s achievements at The Transform Awards MEA 2024 stand as a testament to its unwavering dedication to leveraging its brand as a catalyst for business transformation. The Group’s strategic initiatives have firmly placed it as a leading name in the global aviation sector, driven by innovation, customer-centricity, and a commitment to excellence.
