In a major move for the Nordic travel industry, two leading giants, Scandic Hotels and SAS (Scandinavian Airlines), have joined forces to deliver exclusive benefits to their combined 11 million loyalty program members. This ambitious collaboration, dubbed “Friends with Benefits,” is set to launch in the first quarter of 2025, promising a new era of seamless travel and hotel rewards in the region.
The partnership unites the strengths of two iconic Scandinavian brands, allowing for a smooth integration of Scandic Friends and SAS EuroBonus programs. This alliance is poised to create a truly unique and powerful offering for frequent travelers within the Nordic region.
The “Friends with Benefits” initiative will kick off with several key perks:
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Status Matching:
Members will be able to seamlessly match their status between Scandic Friends and SAS EuroBonus, unlocking the benefits of both programs from the get-go.*
Points Conversion:
A straightforward points conversion system will allow members to manage their loyalty rewards across both programs with ease.These are just the initial benefits. Additional perks will be unveiled throughout 2025, continuously adding value and enhancing the experience for loyal Scandic and SAS customers.
The heart of this partnership lies in creating a seamless travel experience for customers across the Nordic region. By combining the strengths of their loyalty programs, Scandic and SAS aim to make travel even more rewarding and enjoyable for their members.
This collaboration marks a significant milestone for both brands:
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Scandic:
The partnership complements Scandic’s recent relaunch of its loyalty program, Scandic Friends, which now offers more relevant experiences, better rewards, and increased flexibility for its members. This alliance further enhances the value of Scandic Friends, solidifying its position as an independent loyalty program that continues to evolve.*
SAS:
For SAS, this collaboration provides a unique opportunity to expand the reach of its EuroBonus program and offer enhanced benefits to its loyal customers.This partnership signifies a significant step forward for the travel industry in the Nordic region, demonstrating the power of collaboration to deliver exceptional value for millions of travelers. It’s a win-win for everyone involved—Scandic, SAS, and their loyal customers.
With over 11 million combined members, this partnership represents one of the most significant loyalty collaborations in the Nordic travel sector. It’s a testament to the commitment of both brands to providing superior experiences to their customers and solidifying their position as leaders in the Scandinavian travel market. As 2025 approaches, the travel industry eagerly anticipates the full rollout of the “Friends with Benefits” program, which promises to set a new standard for loyalty rewards in the Nordic travel sector.