Scientific Games Extends Long-Standing Partnership with La Française des Jeux, Emphasizing Sustainability and Responsible Gaming
ATLANTA, Oct. 21, 2024 /PRNewswire/ — Scientific Games has secured a significant victory, winning a three-year contract extension with La Française des Jeux (FDJ), a prominent global player in the betting and gaming industry. This renewed partnership signifies a shared commitment to environmental responsibility and ethical gaming practices, building upon a successful relationship that dates back to 1989.
FDJ’s decision to extend the contract with Scientific Games, following a competitive tender process, underlines the strong collaboration between the two companies. This partnership has been instrumental in developing and marketing innovative products like iDecide, a unique offering that bridges the gap between retail and digital lottery experiences, enhancing player engagement.
Patrick Buffard, Chief French Lottery and Retail Sportsbetting Business Unit Officer at FDJ, expressed his enthusiasm for the renewed partnership, stating, “We are delighted to renew our long-standing partnership spanning four decades. Our scratch game products represent the largest segment in the FDJ portfolio, with more than 27 million players. Operating in a sustainable and responsible manner is a purpose that guides everything we do, and we are confident that Scientific Games will continue to help us achieve our goals and stay true to the historic values of FDJ.”
Scientific Games’ selection by FDJ was driven by the company’s unwavering dedication to environmental protection and its alignment with FDJ’s objectives to minimize the lottery industry’s carbon footprint. Scientific Games is recognized for its commitment to sustainable growth, using eco-friendly production methods and developing products that minimize their impact on the environment. This commitment resonates strongly with FDJ’s vision for a responsible and sustainable future.
Kevin Anderson, VP, Global Strategic Accounts EMEA for Scientific Games, emphasized the company’s pride in continuing its partnership with FDJ. “Scientific Games is honored to continue our partnership with FDJ and reaffirm our commitment to deliver high-quality, environmentally friendly products in a proven, efficient manner to lottery operations in Europe.”
Scientific Games’ dedication to responsible gaming practices is further highlighted by its certification as a Responsible Gaming Supplier by the World Lottery Association. The company actively researches and advocates for the healthy enjoyment of lottery games through its award-winning Healthy Play toolkit, ensuring that gaming remains a fun and responsible activity for all.
Scientific Games’ leading position in the lottery industry is undeniable. The company is the world’s largest creator, producer, and service provider of lottery games, generating more than 70% of global instant game retail sales. Scientific Games is the primary provider to nine of the top 10 performing instant game lotteries globally, solidifying its reputation as a leader in the industry.
This renewed partnership between Scientific Games and FDJ is a testament to their shared commitment to sustainability, responsible gaming, and delivering exceptional experiences to lottery players. It highlights a future where innovation and ethical practices go hand in hand, paving the way for a more sustainable and responsible gaming industry.