SeABank and Visa Inc. Strengthen Partnership for Digital Payment Advancement
SeABank and Visa Inc. have solidified their partnership through a strategic agreement aimed at developing cutting-edge digital payment solutions in Vietnam. This collaboration will prioritize augmenting SeABank’s ability to deliver exceptional solutions and enhancing its data expertise, thereby propelling the bank’s payment services strategy forward.
The agreement encompasses a comprehensive plan to advance digital payment adoption through five key pillars: improving the digital customer experience, refining card products and services, optimizing the digital card service ecosystem, boosting marketing and communication effectiveness, and enhancing risk and fraud management in card issuance and payment.
Visa’s President for the Asia-Pacific Region, Mr. Stephen Karpin, emphasized the significance of this partnership, stating, “We are honored to collaborate with SeABank in realizing our commitment to enhance Vietnam’s digital payment ecosystem. Partnerships are crucial in our mission to support banks in elevating customer experience and strengthening risk management capabilities. Visa is dedicated to partnering with SeABank to achieve the Bank’s long-term goals and drive future successes.”
Madame Nguyen Thi Nga, Permanent Vice Chairman of SeABank’s Board of Directors, highlighted the bank’s digitalization focus, saying, “As part of our Digital Convergence strategy, SeABank places paramount importance on digitalizing our products, services, and operations. Through our partnership with Visa in recent years, SeABank has witnessed remarkable progress in card services and has made a growing impression on customers. The expanded collaboration with Visa serves as a catalyst for SeABank to further enhance efficiency and operational safety, offering our customers an improved experience with card products and services across digital platforms.”
With Visa’s support, SeABank has revolutionized its card services by introducing a range of new card types, each tailored to specific customer segments. These include Signature, SeATravel, SeALady, SeAEasy, SeAGolf, and BRG Elite. The bank has experienced steady growth in card transaction revenue, achieving an average annual growth rate of approximately 125%. SeABank has also received numerous accolades and recognition for its card products and services from organizations such as Visa and Control Case.
As Vietnam continues its rapid transition from cash to digital payments, this expanded partnership with Visa is expected to propel SeABank forward. It will pave the way for future advancements in digital payments and contribute to the nation’s overall digital transformation.
