Following the 2020 launch of the original AirTag, Apple is reportedly gearing up for the release of a second-generation model. Codenamed B589, the AirTag 2 is expected to arrive in mid-2025, according to sources cited by Bloomberg.
The upcoming iteration is anticipated to boast several enhancements, including improved range and location tracking through an upgraded chip. Currently, the AirTag has a range of approximately 30 feet when used with an iPhone 11 featuring Ultra Wideband. Extending this range even by a modest 10-15 feet would significantly enhance its usefulness in locating lost items.
Another area likely to see improvement is battery life. Ideally, the batteries will remain replaceable, utilizing standard CR2032 batteries, as is the case with the current AirTag. Apple’s decision to continue with replaceable batteries sets it apart from competitors like Tile, whose Mate device uses non-replaceable batteries.
A louder ring for lost items is another feature that users have requested. Additionally, variations in form factor could be introduced, similar to the Tile Slim, which is designed to fit conveniently in wallets, or the Tile Sticker, which can be attached to various items like bikes, remotes, and luggage.
Apple may also consider offering item reimbursement as part of its AppleCare+ coverage, following the example set by Tile. However, unlike Tile, Apple is unlikely to provide coverage for non-Apple devices.
On the privacy front, Apple has taken proactive steps to address potential concerns related to the misuse of trackers like AirTags. The iOS 17.5 update introduced built-in detection features to help iPhone users identify third-party trackers, including AirTags, following Apple’s collaboration with Google in 2023.
Upon its release, the AirTag 2 will face competition from other popular trackers in the market, including the Samsung SmartTag 2, the Tile Pro and Tile Mate, and the Eufy SmartTrack Link. Other companies, such as Chipolo and Pebblebee, have also joined the market, offering alternative AirTag-like devices.
Google, meanwhile, has been consistently updating its Find My Device network for Android phones, providing a crowd-sourced network similar to Apple’s Find My and Tile’s Find with Life 360.
While we still have almost a year to wait before the expected launch of the AirTag 2, we anticipate receiving more concrete information about its features and improvements as we approach the end of the year.
