## SenesTech’s EvolveTM Rodent Birth Control Solution Gains Traction in Hong Kong
SenesTech, Inc., a leader in birth control solutions for managing rodent populations, has achieved a significant milestone in Hong Kong. The company announced the successful registration of its innovative EvolveTM, a non-lethal rodent birth control solution, in the territory. This move signals a significant shift towards sustainable and humane approaches to rodent control in Hong Kong.
### A Sustainable and Humane Approach to Rodent Control
EvolveTM stands out as a revolutionary alternative to traditional pest control methods. Unlike conventional approaches that often rely on toxic baits and inhumane traps, EvolveTM targets the root of the problem: rodent reproduction. By restricting their ability to reproduce, EvolveTM offers a safe and effective way to manage infestations without posing any risks to humans, pets, wildlife, or the environment. This eco-friendly solution is a much-needed breakthrough in tackling Hong Kong’s escalating rat problem.
### Pioneering a New Standard in Rodent Management
Developed by SenesTech, a U.S.-based leader in the animal pest fertility control industry, EvolveTM is the first and only soft bait specifically designed to reduce rat populations by limiting fertility. This innovative approach has earned the prestigious “minimum risk” designation from the U.S. Environmental Protection Agency (EPA). This classification (FIFRA 25(b) exempt) reflects EvolveTM’s low-risk profile for humans, the environment, and non-target species.
SenesTech expanded its product line in May with the introduction of EvolveTM Mouse, complementing its existing EvolveTM Rat. Both products seamlessly integrate into existing pest management programs, offering long-term, sustainable control of rodent populations.
### Fruit Tree Limited Appointed as Exclusive Distributor in Hong Kong
EvolveTM is exclusively distributed in Hong Kong by Fruit Tree Limited and its subsidiaries, Nobedbugs-HK and Chinchex Limited. These prominent pest control service providers have extensive experience working with the Food and Environmental Hygiene Department (FEHD) of the HKSAR government and have been instrumental in registering the products.
“We are thrilled to be the exclusive distributor of EvolveTM in Hong Kong,” said Francisco Pazos Alvarino, Director of Fruit Tree Limited. “This product represents the future of rodent control, offering a significant competitive advantage while aligning with our mission to deliver effective, safe, and sustainable pest management solutions.”
Alvarino highlighted the shortcomings of conventional methods, emphasizing that while they may quickly eliminate rodents, they fail to address the long-term growth of rodent populations. “A single rat pair can produce up to 15,000 offspring annually. Without a fertility control solution, traditional methods are incomplete. That’s where EvolveTM comes in, revolutionizing integrated pest management strategies by addressing reproduction.”
### Tackling Hong Kong’s Growing Rat Population
With an estimated rat population of 2.5 million, Hong Kong faces a serious rodent problem. Despite recent efforts by the FEHD, which reported capturing 65,500 live rodents last year—a 39 percent increase from the previous year—the infestation continues to expand. Fruit Tree Limited sees vast potential for EvolveTM in Hong Kong, with plans to expand its reach into Mainland China.
Targeting the B2B market, EvolveTM Rat and EvolveTM Mouse will initially be available in 1.5 lb, 3 lb, and 6 lb packages through NoBedBugs-HK. For more information, visit www.nobedbugs-hk.com/pests/rodents.
### Maximizing the Impact of Rodent Control Programs
Research shows that EvolveTM can reduce fertility in rodent populations by up to 90 percent when integrated into pest management programs. By addressing rodent reproduction, EvolveTM enhances the overall effectiveness of current control measures. SenesTech CEO, Joel Fruendt, remarked, “We’re not just offering a product; we’re delivering a solution to an urgent problem. EvolveTM isn’t just about controlling the rodent population—it’s about taking back our spaces from the growing threat of infestation.”
### About Fruit Tree Limited
Fruit Tree Limited is a reputable pest control company committed to providing effective and sustainable solutions for pest management. They prioritize R&D to continually enhance their services and products, investing in cutting-edge technologies and collaborating with industry experts. Fruit Tree Limited’s dedicated team of professionals is driven by a passion for excellence and a strong commitment to customer satisfaction and environmental responsibility, serving both residential and commercial clients in Hong Kong through its two subsidiaries: Nobedbugs-hk and Chinchex Limited. For more information, visit www.nobedbugs-hk.com.
### About SenesTech, Inc.
SenesTech, Inc. is dedicated to improving global health by humanely managing animal pest populations through their expertise in fertility control. They are the inventors of EvolveTM Rat and EvolveTM Mouse, EPA-designated minimum risk contraceptives for rodents. SenesTech’s mission is to provide proactive, safe, and sustainable products that fit seamlessly into all integrated pest management programs, significantly improving the overall goal of effective pest management. They strive for clean cities, efficient businesses, and happy households – with a product designed to be humane, effective, and sustainable. For more information, visit https://senestech.com/.