Sentral, a pioneer in full-building residential hospitality management, has announced a significant expansion of its portfolio by taking on the management of Ten310, a new boutique living concept in Century City. This exciting development, designed by Abramson Architects, offers residents a unique blend of modern luxury and convenience.
Ten310 boasts 94 thoughtfully designed units, each equipped with upscale amenities and a sense of community. Residents will enjoy access to a vibrant speakeasy, a relaxing rooftop pool, valet parking, a state-of-the-art fitness center, and the convenience of daily breakfast. Situated in the heart of Century City, Ten310 is within walking distance of the prestigious Westfield Century City mall, major office buildings, and the upcoming LA Metro D Line station. The neighborhood also provides easy access to top-rated schools and childcare centers.
“Ten310 is a perfect addition to our portfolio of properties in desirable neighborhoods,” shared Lisa Yeh, Sentral President. “We are thrilled to expand our distinctive offering of furnished and unfurnished apartments with upscale, hotel-like amenities. This approach has proven to be highly successful for property owners navigating the current real estate market.”
With the inclusion of Ten310, Sentral now manages over $4 billion in assets. The company’s innovative approach to residential management consistently increases revenue for multifamily properties in prime locations. Sentral projects over $400 million in revenue by the end of 2024, with $45 million coming from furnished units—an impressive 61% increase over the past two years.
Ten310 will feature 20 furnished apartments available for short-term stays, with leasing slated to begin later this year. “Our goal is to create world-class living environments, and Sentral is the ideal partner to help bring this vision to life at Ten310,” said Ken Kahan, CEO of California Landmark Group. “With resort-style amenities, exceptional service, and communal spaces designed to foster connection, Ten310 offers an unparalleled living experience in Century City.”
Sentral’s commitment to growth is evident in its recent management agreements for properties such as The Sutton in Portland, Oregon; Otonomus Hotel in Las Vegas; and Alloy in Phoenix. The company now operates 36 communities in 22 major cities across the U.S., solidifying its position as a leader in the evolving landscape of residential hospitality.