Embark on a beauty expedition through the bustling streets of Seoul, South Korea, a haven for skincare enthusiasts and beauty junkies alike. Indulge in the endless offerings of Korean cult beauty brands, renowned for their innovative formulations and cutting-edge ingredients. In recent years, K-beauty has taken the world by storm, capturing the attention of beauty aficionados globally. The #KBeauty hashtag alone garnered a staggering 9.6 billion views on social media, propelling Korean skincare warriors to the forefront of the beauty industry. Brands like Torriden, Round Lab, and Beauty of Joseon lead the charge with their transformative skincare solutions. Beyond serums, toners, and sunscreens, K-beauty has also revolutionized the hair and makeup landscape. Discover high-shine lip glosses that promise staying power, color-correcting palettes designed to tackle redness and pigmentation, and blush pots that evoke envy in makeup enthusiasts everywhere. When it comes to shopping for the best of K-beauty, there’s no better destination than Olive Young, the Korean equivalent of Sephora. This beauty haven boasts countless outlets scattered throughout the country, ensuring that you’re never too far from your next beauty fix. To guide your shopping journey, the beauty experts at Vogue Singapore have curated a list of must-have K-beauty products to add to your cart during your next trip to Seoul. Trust us, that visit to Olive Young will be well worth your time and leave you with a beauty arsenal that dreams are made of.
1.
Romand Juicy Lasting Tint Bare Grape
: This high-shine lip tint glides on effortlessly, delivering intense color that lasts all day. Its lightweight formula withstands both harsh winds and extreme humidity, ensuring a beautiful nude purple tint that persists long after application.2.
Round Lab 1025 Dokdo Toner
: Infused with magnesium and over 70 naturally derived minerals from pure, deep sea water, this fragrance-free toner boasts skin-healing properties. Its watery texture absorbs quickly, instantly soothing, hydrating, and refreshing the skin. Thanks to the inclusion of protease, it gently exfoliates without stripping the skin, making it suitable even for sensitive types.3.
Banila Co. Clean It Zero Cleansing Balm
: A cult favorite among K-beauty enthusiasts, this cleansing balm transforms into a luxurious spread upon contact with skin. Its Zero Balance Technology ensures a thorough cleanse that removes even waterproof makeup without irritating the eyes.4.
Heart Percent Dot On Mood Lip Pencil
: Experience the precision and versatility of this retractable lip liner. Its rounded, chubby design and range of shades make it a joy to use. The long-wearing formula allows for effortless blending and can also be used to enhance the shape and volume of lips.5.
Abib Heartleaf Spot Pads
: Discover why Abib dominated Olive Young’s Toner Pad category with these cooling and calming pads. Drenched in heartleaf extract, they soothe even the most sensitive skin. Use them day and night for a smooth, soft complexion that’s ready for makeup application.6.
Luna Conceal Blender Palette
: This all-in-one color-correcting palette allows for flawless base perfection. Its creamy, high-coverage formula is ideal for concealing blemishes, redness, and dark circles. The mint green and salmon-pink hues effectively neutralize skin tone, creating an even canvas for your makeup.7.
Dr.forhair Phyto Therapy Shampoo
: For those with oily scalps and dry strands, this shampoo strikes the perfect balance. Its low pH formula minimizes scalp irritation, while microbial ingredients like moringa oleifera seed extract reduce itching, dandruff, and sensitivity. Experience fuller, bouncier hair with reduced oiliness and hair fall.8.
Amuse Bebe Tint
: This innovative lip product combines the benefits of a lip oil, tint, and plumping gloss. A single swipe delivers intense hydration and high-shine color that transforms into a stain upon contact with water or grease. The shade Grape Bebe, as favored by brand ambassador Jang Won-Young, is a must-try.9.
Skin1004 Madagascar Centella Hyalu-Cica Water-Fit Sun Serum
: Lightweight and hydrating, this sunscreen feels more like a skincare product than a protective barrier. Formulated with centella asiatica extract and hyaluronic acid, it leaves no white cast and works well under makeup.10.
Fwee Lip & Cheek Blurring Pudding Pot
: This cream blush boasts a soft, bouncy texture that blends like a dream. Available in 30 hues, it creates a natural flush of color that mimics the skin’s natural tone. For a precise application, pair it with the Fwee Fingerlike Lip Brush.11.
Mediheal Madecassoside Blemish Pad
: These toner pads are the secret weapon for combating blemishes. Infused with madecassoside and centella asiatica, they effectively reduce acne scars, redness, and hyperpigmentation. Their perfectly sized shape makes them easy to apply, and they provide instant soothing and hydration.12.
Jung Saem Mool Essential Micro Fitting Mist
: Imagine hot spring water in a convenient mist bottle. This refreshing spray provides the perfect hydrating base for makeup or a finishing touch to lock in your look. Enriched with minerals from Czech hot spring water and moisturizing extracts, it ensures that your skin stays hydrated all day long.13.
Muzigae Mansion Object Liquid Lip Tint
: Indulge in the velvety-smooth application of this liquid lip tint. Its unique formula, infused with thyme extract and rose cacina fruit oil, glides on effortlessly, leaving a soft, blurred finish. The shade 09 Perception is a personal favorite.14.
Torriden Cellmazing Vita C Brightening Mask Sheet
: This ultra-moisturizing mask sheet delivers a potent dose of vitamin C to your skin. Glycerin, hyaluronic acid, and other nutrients work together to revitalize and brighten your complexion, leaving you with healthier, more radiant skin.15.
