Shadi.com’s ‘dowry calculator’ feature presents users with an option to ‘Calculate Dowry Amount.’ However, upon clicking the button, instead of displaying a dowry amount, the page redirects to startling statistics that shed light on the prevalence of dowry-related deaths in India. The feature confronts users with the grim reality that between 2001 and 2012, 91,202 dowry-related deaths were reported in the country. The website poignantly asks, ‘Is her life worth the price?’ and urges users to join the movement towards a dowry-free society. Upon its launch, the feature garnered significant attention on social media, with users expressing shock, surprise, and appreciation. One user commented, ‘Initially was shocked to see Dowry calculator in https://Shaadi.com. A segment of the site shows users how much they are worth in the ‘dowry’ stakes. When you enter details like educational qualifications and income, you are in for a surprise. Instead of showing their dowry worth, the ‘calculator’ shows visitor stats on dowry deaths in India. Respect and wonderful idea @AnupamMittal.’ India has the highest number of reported dowry deaths globally, with 8,391 such deaths recorded in 2010. This equates to 1.4 deaths per 100,000 women. According to Statista, in 2022, India reported approximately 6.4 thousand dowry death cases. This number has gradually decreased since 2014, when it stood at approximately 8.5 thousand. Shadi.com’s ‘dowry calculator’ feature has effectively utilized social media to raise awareness about the social evil of dowry and to inspire change towards a more equitable and just society.
Shaadi.com Sparks Social Media Buzz with Innovative ‘Dowry Calculator’ Feature
