Shaadi.com founder Anupam Mittal sparked a conversation on the prevalent issue of dowry when he introduced ‘DowrAI’ on Instagram. The novel AI feature is a satirical tool masquerading as a dowry calculator. It humorously prompts users to input details like age, profession, and aspirations, presenting them with an estimation of their monetary worth in the marriage market. However, the calculator’s primary goal is not to calculate dowry but to underscore the absurdity and damaging effects of dowry practices.
Initially, Mittal’s post drew criticism from netizens who perceived it as endorsing dowry. However, the true nature of the initiative was soon understood, and the video garnered widespread praise for its unique approach to raising awareness on dowry.
To emphasize the gravity of the issue, the calculator displays data on the number of dowry deaths reported in India over the past decade. It prompts users to question the value of a life before calculating their worth and encourages them to reject dowry traditions and contribute to social change.
Mittal’s initiative has garnered significant attention on social media, with the Instagram video receiving over 22,000 likes and numerous positive comments. Netizens expressed appreciation for his innovative approach to addressing a critical societal problem. Many commended the effectiveness of the satirical tool in sparking dialogue and raising awareness about the harmful practice of dowry.
The ‘DowrAI’ calculator has been hailed as a creative and impactful tool in the fight against dowry. It serves as a reminder of the need to eradicate this social evil and promote gender equality in marriage and society as a whole.
