ONYX Hospitality Group has introduced Shama Hub, a new and innovative extension of its premier serviced apartment brand, Shama. This groundbreaking concept redefines the essence of lodging, moving beyond simply providing a place to stay and offering a lifestyle that fosters creativity, adaptability, and community involvement.
“At Shama Hub, we believe in providing more than just a roof over your head; we offer an experience that defines you,” says Yuthachai Charanachitta, CEO of ONYX Hospitality Group. “Our serviced apartments are meticulously designed to be practical for real living, ranging from studios to larger living spaces, ensuring comfort and functionality for our guests.”
ONYX Hospitality Group proudly announces the expansion of its Shama Hub collection, an evolution of its distinguished serviced apartment brand, Shama. Positioned in bustling neighborhoods, Shama Hub properties offer easy access to prominent areas, enhancing guest connectivity with the city’s vibrant life. Each site captures the spirit of local culture, promising boundless exploration opportunities.
The latest additions to the Shama Hub portfolio include Shama Hub Qiantang in Hangzhou, China, and Shama Hub Metro South in Hong Kong.
Shama Hub Metro South, set in the newly developed Southern district of Hong Kong, offers a perfect mix of urban and natural settings, ideal for long-term stays for individuals or families. The property, featuring 26 floors and 139 diverse rooms, merges vibrant community spaces with a co-living design, fostering a modern hybrid lifestyle of a hotel-home environment. Conveniently located a mere 2-minute stroll from the Wong Chuk Hang MTR station, residents can swiftly reach key locations like Admiralty and attractions such as Ocean Park.
Shama Hub Qiantang is a gem in Hangzhou’s heart, a city celebrated for its rich history and elegance. Nestled in the Dajiangdong region, a short walk from Dongsha Lake Park and near the Grand Convention and Exhibition Centre, the property is surrounded by shopping and dining options, making it a favorable spot for both business and leisure travelers. From this location, guests can easily access major transportation hubs to explore Hangzhou’s captivating landscapes, including the Tianmu Mountain range. Reflecting the core values of Shama Hub, the Qiantang property offers various room types suitable for both short and long-term stays. Amenities like spacious desks and regular housekeeping services contribute to a productive yet relaxing environment.
Each Shama Hub facility provides a suite of amenities aimed at enhancing residential life, such as self-service laundry, a fitness center, communal hubs, and business cabins. These features not only offer convenience but also cultivate a community atmosphere. Additionally, the Shama Hubs introduce the “Shama Social Club” lifestyle program, designed to enrich resident interactions and integration into the local culture. This program delivers a unique community experience through customized interior design, engaging activities, and thoughtful touches, ensuring guests feel connected and comfortable immediately upon arrival.
“We are thrilled to introduce the Shama Social Club to our guests in Hong Kong, China, and beyond,” adds Mr. Charanachitta. “It is not just a club; it’s a community that fosters connection, exploration, and a sense of belonging.”
The expansion of Shama Hub into Hong Kong and China represents a significant chapter in the brand’s development. With a robust portfolio boasting over 2,500 units spread across 20 properties, Shama remains at the forefront of serviced apartment operations internationally, continuously redefining the standards of serviced hospitality excellence in Asia.
Shama has successfully cultivated a strong presence in key Asian markets, including Thailand, Hong Kong, China, and Malaysia, and continues to pursue growth. This ongoing expansion underlines Shama’s dedication to pioneering new standards in modern living and active community involvement.
At the core of ONYX Hospitality Group’s philosophy is the commitment to a ‘Tailored Approach to Hospitality.’ With ambitions to be recognized as the premier medium-sized hospitality management company in Southeast Asia, ONYX’s strategy is deeply ingrained in all facets of its operations. This commitment ensures that guests receive exceptional service and experiences that consistently surpass expectations, solidifying ONYX’s reputation in the hospitality industry.
