## Shama: ONYX Hospitality Group’s Serviced Apartment Brand Flourishes in Southeast Asia
ONYX Hospitality Group, a prominent player in the hospitality sector, is making significant strides with its Shama brand. Known for managing hotels, resorts, serviced apartments, and luxury residences throughout Southeast Asia, Shama has witnessed impressive growth in recent years.
Over the past five years, Shama’s portfolio has expanded to include more than 2,500 units across 20 locations. This growth is particularly pronounced in Thailand, where Shama has experienced a remarkable 200% increase in its presence, attributed to its strategic locations and exceptional hotel-quality services that appeal to both local and international travelers.
The Rise of Serviced Apartments
The serviced apartment model has gained significant popularity among international business professionals and ‘bleisure’ travelers—those who seamlessly blend business and leisure. These travelers often prefer longer stays in various urban centers, and Shama provides the perfect solution with its spacious and thoughtfully designed accommodations.
Shama’s Unique Appeal
Originating in Hong Kong and acquired by ONYX Hospitality Group in 2010, Shama has focused on expanding its footprint in Thailand and beyond. What sets Shama apart is its commitment to providing accommodations tailored to the diverse living needs of residents, from solo professionals to large families seeking a home away from home. The properties are equipped with essential facilities and provide round-the-clock hotel-level services, ensuring a comfortable living experience.
Prime Locations for a Seamless Stay
Shama properties are strategically located in residential neighborhoods within city centers, surrounded by essential amenities and easily accessible transport options. This thoughtful placement enhances the overall experience for both short-term and long-term guests, promoting well-being and convenience. Shama effectively blends lifestyle, work, travel, and relaxation, striving to make each stay feel like a second home, filled with warmth and happiness.
Diverse Formats to Meet Every Need
The Shama brand offers three distinct formats: “Shama Luxe,” “Shama,” and “Shama Hub,” each tailored to meet varying customer needs and preferences, ranging from upper upscale to upper middle scale. These diverse options cater to a wide range of travelers, ensuring that each guest finds the perfect match for their budget and preferences.
Cultivating Connections with the Shama Social Club
Beyond its prime locations and diverse offerings, Shama properties feature the “Shama Social Club,” a unique lifestyle initiative designed to cultivate connections among guests and the local community. This program enriches the diverse lifestyles of guests through thoughtfully curated activities and dedicated staff support, fostering a sense of belonging—an integral part of the Shama philosophy.
Shama Hub: The Future of Serviced Living
Looking ahead, ONYX Hospitality Group plans to introduce “Shama Hub” in Thailand, an innovative extension of the Shama brand that focuses on merging accommodation with lifestyle. This new concept will emphasize creativity, flexibility, and community involvement, strategically located in vibrant areas with convenient access to transportation and attractions. Guests will have the opportunity to immerse themselves in the local culture while experiencing the dynamic essence of their chosen city.
Shama’s Vision for the Future
Yuthachai Charanachitta, CEO of ONYX Hospitality Group, expressed that the future goals for the Shama brand include robust expansion in Thailand and the wider Southeast Asian region. The vision is to elevate Shama to a premier serviced apartment brand, providing a home-like atmosphere and adhering to international service excellence.
Shama in Thailand: A Growing Presence
The demand for serviced apartments in Thailand continues to thrive. A new management agreement for Shama Rayong has been signed, with plans for it to open in 2027, making it the sixth addition to the Shama brand in Thailand. All Shama serviced apartments are located in prime areas, delivering an exceptional experience for travelers from around the world.
Shama Properties in Thailand
*
Shama Yen-Akat Bangkok:
Nestled in the thriving central business districts of Silom and Sathorn, offering a tranquil and comfortable stay for guests. Pet-friendly accommodation with dedicated facilities and a prime location near a variety of amenities, shops, and dining options.*
Shama Ekamai Bangkok:
Positioned in the bustling Ekamai-Thonglor area, surrounded by lively community malls and eateries. The design captures the energetic vibe of the city while being enveloped by lush greenery, creating a serene environment. Also pet-friendly and just a 30-minute drive from the central business districts of Asoke and Rama 4.*
Shama Lakeview Asoke Bangkok:
Located in the vibrant Asoke district, boasting stunning views of the lush Benjakitti Park. Guests can explore numerous relaxation and sightseeing options, including the park itself and access to Bangkok’s leading shopping malls, shops, restaurants, and entertainment venues.*
Shama Petchburi 47 Bangkok:
Tucked away in a quiet yet accessible area, adjacent to Bangkok Hospital and just five minutes from Piyavate Hospital. Perfect for those prioritizing wellness and a balanced lifestyle, this property features boutiques and spas that offer health products, Thai massages, and herbal treatments.*
Shama Sukhumvit Bangkok:
Situated in a vibrant neighborhood, offering a relaxing living experience in the heart of the city, rich with cultural diversity and entertainment. The property features a shaded garden that complements its modern amenities, providing a refreshing atmosphere.*
Shama Rayong (Opening in 2027):
Strategically located for easy access to the center of Rayong and the Map Ta Phut Industrial Estate, with close proximity to important industrial estates and business districts. Surrounded by several international schools, making it an appealing choice for expatriate families.ONYX Hospitality Group: A Leader in Southeast Asian Hospitality
ONYX Hospitality Group, a prominent management company specializing in hotels, resorts, serviced apartments, and luxury residences across Southeast Asia, is committed to ongoing growth and advancement. This dedication aligns with its ambition to become “The Best Medium-sized Hospitality Management Company in Southeast Asia.” By leveraging its extensive experience and strong reputation, ONYX aims to lead the regional hospitality industry. The company strives for exceptional performance recognized throughout the Asia Pacific, offering a diverse portfolio of brands—including Amari, OZO, Shama, and Oriental Residence—that effectively cater to various market segments. Through internationally recognized service standards, ONYX seamlessly integrates exceptional Asian hospitality practices with world-class business precision.
