Once known primarily for its industrial significance, Shenyang, a city in Northeast China, has undergone a remarkable transformation in recent years, becoming a booming tourist destination. This revitalization has breathed new life into the region’s economy, turning Shenyang into a focal point for cultural and historical tourism. This surge in tourism has been felt firsthand by locals, especially those working in the industry, like Yu Xiaosu, a tour guide at the Shenyang Palace Museum.
Yu Xiaosu, who has been a tour guide at the Shenyang Palace Museum for four years, has witnessed a significant increase in the number of tourists she guides through the museum. When she first started, she led only a few groups per day. Now, she often guides up to eight tours daily. The diverse groups of visitors – families, young children, and people of all ages – reflect the growing popularity of Shenyang as a tourist destination, with everyone eager to explore the city’s cultural heritage.
The museum has made several adjustments to accommodate this influx of visitors. According to Yu Mingxia, Deputy Director of the Shenyang Palace Museum, they have extended their opening hours, even staying open on rest days to cater to the increasing demand. In addition to these logistical changes, the museum has introduced unique cultural products, such as ice creams modeled after iconic architectural elements, like the Dazheng Hall. These novel offerings have become incredibly popular among tourists and have added a modern touch to the visitor experience.
The Shenyang Palace Museum is just one example of the city’s growing tourism appeal. In the first half of this year alone, Shenyang attracted over 90 million tourists, a nearly 60% year-on-year increase. This surge in visitors raises the question of what has driven the city’s growing popularity and how Shenyang plans to sustain this momentum over the long term.
Liu Kebin, Director of Shenyang’s Municipal Bureau of Culture, Tourism, Radio & Television, offered insight into the city’s strategy. Shenyang, long known as an industrial center, also boasts a rich cultural heritage that the city is working hard to integrate with its tourism offerings. The local government has been organizing a wide range of cultural and tourism activities throughout the year, tailored to the city’s distinct four-season climate. These events showcase Shenyang’s history, culture, and traditions, providing both residents and tourists with a deeper connection to the city.
One of the key factors behind Shenyang’s successful transformation has been its dedication to providing excellent service to visitors. Liu Kebin emphasized that the city operates on a service philosophy known as “Ting Quan,” or “Listening to Feedback.” This philosophy centers on the belief that every detail matters to tourists and that the city must engage deeply with their needs to ensure a positive experience. Without a full commitment to addressing tourists’ expectations, the city would not be able to create a meaningful connection with visitors.
This attention to detail is reflected in the feedback from tourists, many of whom are impressed by the cleanliness, orderliness, and friendliness of the local people. Visitors from nearby regions, such as Dalian, have shared their positive experiences, describing Shenyang as a city that is not only beautiful but also welcoming. International tourists have also been drawn to Shenyang’s unique architectural styles and cultural significance, further enhancing the city’s reputation as a destination for cultural tourism.
For many years, Northeast China faced economic stagnation, with the region struggling to adapt to changing global economic conditions. However, the recent boom in tourism appears to be playing a crucial role in revitalizing the region, particularly in cities like Shenyang. Tourism has become a key driver of economic activity, providing new opportunities for local businesses and residents to tap into the growing potential of the sector.
The transformation of Shenyang from an industrial hub into a vibrant tourist destination illustrates the broader regional shift toward diversification and economic recovery. Residents of the region are increasingly finding new ways to leverage the influx of visitors. As Shenyang’s popularity grows, locals are discovering opportunities to engage in tourism-related businesses, such as offering cultural experiences, local products, and services that cater to the needs of travelers. This shift not only brings economic benefits but also fosters a sense of pride in the city’s cultural heritage.
For the global travel industry, the rise of Shenyang as a major tourist destination offers a glimpse into the growing appeal of cities that blend rich cultural heritage with modern amenities. Shenyang’s success can serve as a model for other cities looking to revitalize their economies through tourism while also preserving and promoting their cultural identity.
