For years, thick, defined eyebrows – think Cara Delevingne and Brooke Shields – have been the holy grail of beauty. Microblading and brow lamination have become mainstream, but lately, a shift is happening. While celebrities like Lady Gaga and Kim Kardashian have dabbled with bleached brows, it’s been seen as a niche look, mostly associated with edgy and alternative styles. But now, Sienna Miller, the boho queen and icon of accessible beauty, has taken the plunge.
Wendy Rowe, the mastermind behind Miller’s new look, opted for a subtle approach, using colored mascara to create a frosty pale brown shade instead of harsh bleach. “You can completely change the shape of someone’s face by lightening the eyebrows, or even removing them all together,” Rowe explains. “I kept the look very modern, adding more structure to the face with layers of eyeliner and mascara, but still youthful with a dewy base and light pink lip.”
This change in Miller’s look holds significant weight. While barely-there brows have been gaining popularity among Gen-Z, Miller’s influence on millennial women is undeniable, suggesting that pale brows might be making a leap from a youthful, experimental trend to a more mainstream aesthetic.
The good news is, you don’t have to bleach your brows to join the trend. There are several ways to achieve the look at home:
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Concealer:
Apply a thin layer of concealer to your brows with a spoolie, gradually building up the coverage to your liking.*
Eyebrow Pomade:
For a more subtle approach, use an eyebrow pomade in a shade lighter than your natural hair color.*
Glue Sticks:
For bolder, temporary looks, you can use non-toxic glue sticks like Elmer’s Disappearing Purple Glue Sticks.While pale brows flatter women of all ages, Rowe cautions that they require extra effort, especially if you have thick, dark eyebrows. If you’re considering a more permanent solution, Khapung, a brow expert, strongly advises seeking out a professional. “I would never recommend anyone to lighten or bleach their eyebrows at home. It’s not worth the risk, and you often won’t achieve the best results.”
For aftercare, Khapung recommends the Trish McEvoy Brow Perfector Pomade for its subtle tint and flexible hold, which helps to keep brows in place without causing stress. The Trish McEvoy Beauty Booster Moisture Stick, packed with nourishing ingredients like oat and meadow seed oils, soothes and repairs brows.
Sienna Miller’s softer take on the bleached brow trend is making waves in the beauty world, encouraging women to embrace a more subtle, youthful look. This shift, combined with Gabbriette’s influence on re-evaluating the skinny brow trend, indicates a growing interest in a more natural and less intense approach to beauty. It seems the thick brow era may be fading, opening the door for new trends and a more diverse range of eyebrow styles.
