Simply Better Brands Expands TRUBAR™ Availability to Love’s Travel Stops Across the U.S.
VANCOUVER, BC, Oct. 28, 2024 /CNW/ – Simply Better Brands Corp. (SBBC or the Company) is thrilled to announce the launch of its popular TRUBAR™ brand in Love’s Travel Stops, the largest network of travel stops and convenience stores across the U.S. This strategic partnership marks a significant milestone for SBBC as it aims to expand the reach of its healthy and delicious snack options to a wider audience.
TRUBAR™ will soon be readily available at over 600 Love’s Travel Stop locations in 42 states, providing 24/7 access to a convenient and satisfying snack option for on-the-go professional drivers and motorists. Love’s Travel Stops is known for its commitment to offering a wide variety of restaurant, food, and snack options, making it the perfect partner for SBBC to expand its reach in the convenience channel.
“The addition of Love’s adds to our growing momentum in the convenience channel where we are focused on building consumer awareness and trial of TRUBAR™ in retail settings offering convenient one-stop shopping and a variety of grab-n-go meal replacement options,” said Erica Groussman, Co-Founder & Chief Executive Officer of TRUBRANDS. “We’re excited that Love’s has selected TRUBAR™ in keeping with its commitment to offer snack and drink options made from the highest quality ingredients and we look forward to bringing our clean ingredient, delicious and indulgent nutrition brand to Love’s customers.”
About Simply Better Brands Corp.
Simply Better Brands Corp. is an international omni-channel platform with a portfolio of diversified assets in the rapidly growing plant-based, natural, and clean ingredient space. The Company targets informed, health-conscious Millennial and Generation Z consumers with a focus on opportunities for expansion into high-growth consumer product categories. For more information on Simply Better Brands Corp., please visit: [https://www.simplybetterbrands.com/investor-relations](https://www.simplybetterbrands.com/investor-relations).
This expansion into Love’s Travel Stops underscores SBBC’s commitment to meeting the growing demand for healthy and convenient snack options. By partnering with a well-established and trusted brand like Love’s, SBBC aims to further its mission of making TRUBAR™ a household name and a staple in the convenience channel.
About TRUBAR™
TRUBAR™ is a brand that specializes in delicious, indulgent, and nutritionally dense snack bars. The brand is committed to using clean ingredients and providing consumers with a healthy alternative to traditional snack options. This expansion into Love’s Travel Stops will provide TRUBAR™ with greater visibility and accessibility to a wider range of consumers, furthering the brand’s commitment to building a healthier future.
About Love’s Travel Stops
Love’s Travel Stops is the largest network of travel stops and convenience stores in the U.S., offering a variety of services and amenities to travelers, including fuel, food, and snacks. The company is known for its commitment to providing high-quality products and services to its customers. This partnership with SBBC is a testament to Love’s dedication to offering its customers healthy and delicious snack options.
