## Singapore Tourism Board and Skyscanner Join Forces to Boost Global Travel Appeal
In a move to solidify Singapore’s position as a top travel destination, the Singapore Tourism Board (STB) has partnered with Skyscanner, a leading global travel search site, in a two-year Memorandum of Understanding (MOU). The collaboration, formalized at a ceremony at the STB office, aims to amplify Singapore’s appeal to international travelers.
This strategic partnership leverages the expertise of both organizations. STB, with its in-depth knowledge of the Singaporean tourism landscape, and Skyscanner, with its extensive reach and data analytics capabilities, will work together to develop targeted marketing campaigns. These campaigns will focus on key markets in Europe and Southeast Asia, effectively reaching potential tourists and inspiring them to choose Singapore for their next travel adventure.
Beyond targeted marketing, the partnership will focus on enhancing the traveler experience. A key component of this collaboration is the development of improved stopover travel solutions. By streamlining the booking and fulfillment process, STB and Skyscanner aim to make stopovers in Singapore more seamless and attractive for international travelers.
The collaboration also encompasses a strong focus on brand awareness. Through co-branding efforts, STB and Skyscanner will leverage their respective strengths to increase visibility and recognition for Singapore as a preferred travel destination. The partnership will explore innovative marketing channels and strategies to engage travelers and showcase Singapore’s unique attractions and experiences.
This initiative comes at a time of positive recovery in the global travel industry. The STB is optimistic about the future, projecting that Singapore will attract between 15 and 16.5 million tourists and generate approximately S$27.5 to S$29 billion in tourist spending by 2024. This partnership marks a proactive step in solidifying Singapore’s position as a leading global destination, bringing innovative solutions and compelling marketing strategies to the forefront of the travel industry.
