SITA Strengthens Leadership in Air Transport Technology with New Appointments for Americas and Middle East & Africa

SITA, a leading provider of technology solutions for the air transport sector, has bolstered its leadership team with two strategic appointments. Shawn Gregor has been named President of the Americas, while Selim Bouri assumes the role of President of the Middle East and Africa. Both executives bring a wealth of experience and expertise from various industries, including travel and transport, telecommunications, and IT, to their new roles at SITA.

Shawn Gregor’s career is marked by a strong track record of leading digital transformation initiatives for aviation clients across the Americas, including projects in the United States and Canada. Prior to joining SITA, he held the position of Vice President and Industry Leader for Travel and Transportation at IBM, demonstrating his deep understanding of the sector. His previous roles at Infosys Technologies Limited and Accenture further highlight his expertise in developing strategic business units. In his new role, Gregor will oversee SITA’s operations in the Americas and spearhead strategic initiatives, reinforcing the company’s commitment to delivering exceptional value to its clients.

“I am excited and ready to join SITA, a company renowned for its innovative spirit and collaborative approach within the air transport industry,” stated Gregor. “Our vision to re-invent travel and transport aligns perfectly with my personal interests and expertise. I am looking forward to expanding our technology and industry connections to deliver solutions that will enhance the travel experience for customers across the Americas.”

Carlos Kaduoka, who served as interim President of Americas during the first half of this year, expressed his enthusiasm for Gregor’s appointment. “Shawn’s extensive experience and proven track record in the transportation and IT sectors make him an ideal fit to drive our growth and innovation in the Americas. His leadership will be instrumental in continuing our mission to provide cutting-edge solutions for the aviation industry.”

Selim Bouri, with his extensive background in aviation, secure communications, and technology, is also a valuable addition to the SITA leadership team. His distinguished career includes leading the Critical Communications and Security division at Airbus, overseeing operations across the Middle East, Africa, and Asia-Pacific regions. He has also played key roles in driving business development efforts for prominent telecommunications firms. Bouri holds a Master’s degree in Aeronautics, Aerospace Science, and Technology from ISAE-SUPAERO, as well as an Executive Leadership, Strategy, and Business Administration degree from IMD, showcasing his commitment to academic excellence and professional development.

“This regional leadership change comes as SITA expands its reach and capabilities, opening an exciting new chapter in our company, to which the Middle East and Africa are absolutely integral. SITA’s Executive Team and I are excited to have Selim on board and look forward to his contributions in driving SITA’s future growth,” said David Lavorel, SITA CEO.

SITA is a market leader in providing passenger and baggage processing technologies and solutions for the air transport industry. In the Middle East and Africa, a dedicated team of 491 SITA experts supports 115 airports and 103 airlines, utilizing SITA’s innovative solutions to enhance operational efficiency and service delivery.

“I am thrilled to be joining SITA’s leadership team, bringing my knowledge of the Middle East and Africa region’s unique complexities to tackle new growth opportunities. The appetite for technological innovation is at an all-time high across the region. SITA’s cutting-edge solutions will be instrumental in keeping airports, airlines, and governments ahead of the curve as well as igniting a digital shift in those areas still rife for technological transformation,” stated Bouri.

The appointments of Shawn Gregor and Selim Bouri mark a significant step forward for SITA as it continues to drive innovation and growth in the global air transport industry. Their expertise and leadership are poised to play a pivotal role in shaping the future of air travel and transportation, ensuring a seamless and efficient travel experience for passengers worldwide.

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