In the realm of security, clear and reliable communication is paramount. Whether protecting a building or critical infrastructure, the ability to convey messages in real-time is essential. While two-way Land Mobile Radio (LMR) has traditionally served this purpose, its reliability has often come into question. Enter Push-to-Talk over Cellular (PoC), a more robust alternative gaining significant traction in the market. PoC offers clearer and more dependable communication, as touted by its manufacturers. Siyata Mobile, a global vendor of PoC devices and cellular signal booster systems, is making a splash in the private security industry with its SD7 handsets and VK7 vehicle kits.
The SD7, a rugged handset, empowers security professionals to engage in Push-to-Talk (PTT) conversations with colleagues over public cellular networks. Operating with a SIM card on public cellular networks, the SD7 provides nationwide coverage. Siyata Mobile emphasizes the crystal-clear audio quality delivered by its handsets. The SD7’s rugged and water-resistant design ensures its suitability for any environment. Complementing the SD7 is Siyata’s VK7, an all-in-one vehicle kit. This connect-and-go in-vehicle solution transforms the vehicle into a mobile hub when paired with the SD7.
Siyata’s PTT solutions are proving to be a hit, winning over customers and expanding its sales. A recent deal with Trans-West Security Systems, a physical private security company with over 50 years of experience, highlights this success. Trans-West, facing the need to replace outdated LMR radios and renew licensing agreements at a significant cost, also encountered communication blackouts in certain areas due to limitations with LMR repeaters. Siyata’s PTT solutions offered a compelling alternative. Following a demo period, Trans-West is deploying hundreds of Siyata devices to replace its aging two-way radios more cost-effectively. “Businesses and communities have a growing need for comprehensive security solutions, which may include increasing private security as crime rates rise and criminal activities become more diversified and complex,” said Marc Seelenfreund, CEO of Siyata, in a press release announcing the deal. “Our ruggedized devices operating over a highly reliable cellular network equip private security personnel with clear communication channels to help them perform their job duties to keep people and other assets safe.”
The private security industry represents a significant opportunity for Siyata. The market is projected to reach $385.32 billion by 2032, experiencing a CAGR of 5.7% during this period. The escalating need for security professionals and enhanced communications stems from fluctuating crime rates and evolving crime trends. Some cities and municipalities are grappling with tight budgets and local police forces that may not be adequately equipped to handle an unexpected surge in crime. Consequently, many businesses are turning to private security companies to bridge the gap, driving demand and, in turn, sales. Siyata is witnessing this trend firsthand, anticipating a strong second half of 2024 with over $7 million in confirmed orders. “We expect the third quarter will be a break-out quarter with high double-digit year-over-year growth as the delivery of orders accelerates,” Seelenfreund stated in a press release reporting second-quarter results in August. “We have achieved ‘stocked’ status for our SD7 handsets with four of the largest North American cellular carriers and continue to tap into new vertical markets reinforcing a growth trajectory that extends into 2025 and beyond.”
Siyata’s presence extends far beyond the private security market. Its handsets and accessories find application in diverse settings, including mines, beaches, oceanfronts, and cities across the U.S. The company is also thriving as a partner to U.S. wireless carriers. As of July, Siyata had secured new orders for its SD7 handsets and accessories, valued at over $4.5 million in aggregate, from U.S. wireless carriers. This strong validation signals a promising future for Siyata. “The U.S. wireless carrier channel is proving to be a powerful point of distribution,” said Seelenfreund. “Our SD7 handset is experiencing even wider adoption as a result of our relationships with the leading U.S. carriers and their distributors, and these orders demonstrate that.” Siyata Mobile is poised to revolutionize security communications with its innovative PoC devices, offering a reliable and clear alternative to traditional two-way radios. The company’s SD7 handsets and VK7 vehicle kits are gaining traction, particularly among businesses seeking to enhance their security communications. With a growing demand for private security services and a projected market worth $385.32 billion by 2032, Siyata is poised for continued success in the years to come.
