In a bold move to captivate the American travel market, Slovenia, Austria, and Croatia have joined forces to launch a joint promotional campaign titled “Alps. Adriatic. Amazing.” This innovative initiative aims to position the trio of neighboring countries as a single, unforgettable European destination. Led by the Slovenian Tourist Board (STB), Croatian Tourist Board (HTZ), and Austrian Tourist Board (Österreich Werbung), the campaign highlights the diverse experiences and breathtaking natural beauty that these countries offer. From the majestic Alps to the picturesque Adriatic coast, the campaign emphasizes sustainable and authentic travel experiences infused with a touch of modern luxury.
The “Alps. Adriatic. Amazing.” campaign is specifically targeting American travelers known for their higher spending power and their growing interest in unique and sustainable travel experiences. To maximize visibility and attract potential travelers, the campaign is employing a multi-faceted approach:
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Targeted Digital Advertising:
A digital advertising campaign on a prominent travel magazine is projected to reach over 12 million views, effectively increasing visibility and generating interest among American travelers.*
Engaging Social Media Presence:
The campaign leverages the power of social media channels to connect with US audiences and share captivating content that showcases the allure of the region.*
Luxury Travel Events:
A joint promotion will take place at the Signature luxury travel business event in the US this November, providing a platform to connect directly with discerning travelers and showcase the unique offerings of the three countries.Slovenia has witnessed a remarkable surge in American tourists, with a 28% increase in overnight stays last year and a further 17% increase this year. This joint campaign aims to capitalize on this growing interest and attract even more American travelers to the region.
Key Attractions and Experiences:
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Slovenia:
Explore the green heart of Europe, venturing from the charming capital Ljubljana to the stunning natural beauty of Postojna Cave and Kočevje forests.*
Austria:
Discover the majesty of the Alps, explore historic cities steeped in culture, and indulge in world-class skiing experiences.*
Croatia:
Immerse yourself in the crystal-clear waters of the Adriatic coast, uncover the secrets of ancient cities, and marvel at breathtaking national parks.Sustainability and Authenticity:
The campaign emphasizes sustainable practices and inclusive tourism, reflecting the shared values of the three countries. By promoting responsible travel and supporting local communities, the campaign aims to create a lasting positive impact on the environment and the local economies.
“Alps. Adriatic. Amazing.” is a powerful initiative that showcases the uniqueの魅力 and diversity of Slovenia, Austria, and Croatia. By highlighting sustainable travel, authentic experiences, and modern luxury, the campaign aims to inspire US travelers to embark on unforgettable journeys through these captivating destinations.
