Smucker’s Uncrustables, the frozen PB&J sandwich maker, has enjoyed steady sales growth since its acquisition by J.M. Smucker Co. in 1998. According to the company’s earnings report, Uncrustables generated significant revenue last year. This success has driven J.M. Smucker to invest heavily in Uncrustables, recognizing its potential for continued growth.
The demand for Uncrustables is attributed to its convenience, appealing to both children and adults. Its circular shape and lack of crust make it an easy snack or meal option. Furthermore, the sandwiches satisfy sweet tooth cravings, contributing to their popularity.
Despite limited advertising, Uncrustables has gained widespread recognition through word-of-mouth and its unique product offering. The company’s CEO, Mark Smucker, has stated that they intend to keep up with the soaring demand.
To meet this growing need, Smucker’s is investing in a new $1 billion factory in Jefferson County, Alabama. The facility is expected to open next month and will be dedicated solely to the production of Uncrustables. This expansion reflects the company’s commitment to the continued success of its frozen PB&J sandwich line.
