SOLETM, a Canadian footwear brand, and ReCORKTM, a leading wine cork recycler, have joined forces to create a sustainable and stylish sneaker: the Jasper Chukka. This limited-edition shoe boasts a unique feature – its midsole is crafted using ReCORK’s patented ReCORK Recycled Cork, a material made from over 52 recycled natural wine corks per pair.
ReCORKTM has been diligently collecting and recycling used wine corks since 2008, partnering with thousands of businesses across the US and Canada. With over 132 million corks collected to date, ReCORK is proving that even seemingly small items can have a significant impact on reducing waste and fostering a more sustainable future. This innovative material is not only eco-friendly but also offers a unique blend of flexibility, durability, and cushioning, making it an ideal choice for footwear.
The Jasper Chukka is a testament to the brands’ dedication to innovation and sustainability. The shoe features a premium Merino wool knit upper, ethically sourced and combined with upcycled bison fiber for warmth and breathability. Its natural rubber outsole further complements the shoe’s commitment to using natural materials. This thoughtful design ensures a comfortable, temperature-regulating shoe with a versatile style.
Mike Baker, Founder and CEO of SOLE/ReCORK, emphasizes their commitment to positive change: “Our mission is to create radical change for good for people and the planet, and innovative and purposeful design is at the heart of everything we do. We look to lead by example, and increase our use of natural, recycled and bio-based materials to minimize our environmental impact.”
The Jasper Chukka is more than just a shoe; it’s a statement about conscious consumerism and the power of innovation to create positive change. The shoe is available now at yoursole.com with a price of $145 USD / $169 CAD. Early adopters have already dubbed it the most comfortable shoe they own, highlighting the shoe’s blend of style, comfort, and environmental consciousness.
This collaboration between SOLETM and ReCORKTM showcases the potential for creating sustainable and high-quality products by utilizing recycled materials. It’s a clear demonstration that environmentally friendly choices can be stylish and performant, paving the way for a more sustainable future.
