Son Suk Ku has taken the top spot on the Korean Business Research Institute’s monthly brand reputation rankings for film actors in April, according to an analysis of consumer participation, media coverage, interaction, and community awareness indexes. The analysis was conducted using big data collected from March 16 to April 16.
Son Suk Ku’s brand reputation index for April was 5,796,780, with high-ranking phrases in his keyword analysis including “Troll Factory,” “YouTube,” and “advertisement model.” His highest-ranking related terms included “cool,” “charming,” and “gentle.”
Ma Dong Seok maintained his position at second place with a brand reputation index of 4,394,691, followed by Choi Min Sik in third place with 3,021,791. Park Ji Hwan came in fourth with 2,846,725, and Lee Byung Hun rounded out the top five with 2,740,057.
Son Suk Ku’s positivity-negativity analysis revealed a score of 92.98 percent positive reactions.
The Korean Business Research Institute’s brand reputation rankings are based on an analysis of various factors, including consumer participation, media coverage, interaction, and community awareness. The rankings are released monthly and provide insights into the popularity and reputation of South Korean celebrities in the film industry.
