## Thailand Enlists Bollywood Star Sonu Sood to Boost Indian Tourism, Extends Visa-Free Entry Policy
Thailand’s tourism sector is taking a dynamic leap forward, appointing Bollywood actor and philanthropist Sonu Sood as its brand ambassador and advisor. This strategic move signals a strong push to attract more Indian tourists to the country. Sood, known for his influential roles on screen and his extensive humanitarian work, particularly during the pandemic, brings a powerful connection with Indian audiences to the table.
Appointed as an “Honorary Tourism Advisor” by the Thailand Ministry of Tourism and Sports, Sood will provide crucial insights into marketing and public relations, focusing on positioning Thailand as the prime destination for Indian travelers seeking international holidays. His understanding of Indian preferences and cultural nuances will be key to tailoring campaigns that resonate deeply with the target audience.
Visa-Free Entry Makes Thailand More Accessible Than Ever
Complementing Sood’s appointment, Thailand has made another strategic move – extending its visa-free entry policy for Indian tourists indefinitely. Initially set to end on November 11, 2024, this policy now allows Indian visitors to enjoy a 60-day stay in Thailand, with an option for a further 30-day extension. This significant step eliminates the need for visa fees and cumbersome paperwork, making travel to Thailand simpler and more appealing for Indian tourists.
The visa-free entry has already had a remarkable impact, with Thailand witnessing a surge in Indian arrivals. Between January and mid-October of this year, Thailand recorded approximately 16.17 million Indian tourists. The Tourism Ministry views this policy as a strategic measure to bolster tourism, not only by simplifying entry but also by positioning Thailand as a convenient and accessible destination for Indian travelers.
Sonu Sood’s Influence Signals a New Era in Thailand-India Tourism Relations
Sonu Sood’s appointment as brand ambassador is more than just a title; it signifies the deepening cultural and economic ties between India and Thailand. His credibility and strong rapport with Indian audiences are expected to provide significant momentum to Thailand’s tourism campaigns, inspiring more Indian travelers to explore the diverse offerings of this Southeast Asian gem.
From the island paradise of Phuket to the bustling streets of Bangkok and the historical treasures of Chiang Mai, Thailand has always held a strong appeal for Indian tourists. The new policies, including the visa-free entry, are expected to further enhance this allure. With Sood as a trusted face for Thailand Tourism, Indian travelers are being given a renewed invitation to discover the breathtaking landscapes, cultural richness, and unforgettable adventures that Thailand offers.
This partnership marks a promising new era, enhancing Thailand’s presence in India while offering travelers an enriching, simplified, and inspiring journey into the heart of Southeast Asia.
