Sony Music Masterworks, a division of Sony Music Entertainment, has made a significant move in the live entertainment space by acquiring a majority stake in Black Sky Creative. This Los Angeles-based company is known for its expertise in creating immersive and engaging experiences for world-class brands and intellectual property.
Under the agreement, Black Sky, led by founder Jeff Delson, will become an integral part of Masterworks’ live division. The focus will be on developing scalable experiential properties across various platforms, including music, social media, children’s entertainment, film, TV, and gaming. Delson, along with his partners Lee Rosen and Shannon Ramirez, will continue to manage the company’s day-to-day operations. They will also work closely with Mark Cavell, President of Masterworks, on the creation of new and innovative projects.
Black Sky has a strong track record of delivering impressive projects. Some of their recent highlights include the Stranger Things: The Official Store, the AC/DC Official Dive Bar Takeover at the Power Trip Festival, the Olivia Rodrigo Tour Fan Experience, and the Britney Spears – The Zone immersive fan experience.
Looking ahead, Black Sky is collaborating with Moonbug to launch CoComelon Playdate, the first family entertainment center in North America based on the popular children’s show. This immersive and interactive environment, set to open this winter at the Mall of America, will cater to children aged one to seven. It will feature engaging play areas and an extensive retail store offering CoComelon merchandise.
Mark Cavell expressed enthusiasm about the partnership, stating that it will strengthen Masterworks’ ability to develop unique live entertainment experiences centered around popular artists, influencers, and film/TV characters. He highlighted the innovative spirit of Black Sky’s founders, who are pioneers in creating captivating immersive environments that resonate with audiences of all ages.
Jeff Delson, founder of Black Sky Creative, shared his excitement about joining the Sony Masterworks family. He emphasized the opportunity to collaborate closely with Mark Cavell and other entrepreneurial companies within the Masterworks network. Together, they aim to expand the boundaries of live entertainment by exploring new and compelling ways for fans to connect with their favorite brands and characters.
This acquisition marks the latest in a series of strategic partnerships and acquisitions for Sony Music Masterworks as it continues to expand its reach as a global entertainment powerhouse. The company’s network includes a diverse range of companies involved in creative design, production services, project management, concert promotion, talent management, events, and production.
This move positions Sony Music Masterworks as a leader in the growing market for immersive and experiential entertainment, demonstrating their commitment to providing fans with unique and engaging experiences across various platforms.
