Sony is reportedly making a major move in the gaming world by securing exclusive marketing rights for Rockstar’s highly anticipated Grand Theft Auto 6 (GTA 6) on its PlayStation consoles. According to recent rumors, the Japanese tech giant has locked down these rights for both the current PlayStation 5 and the upcoming, more powerful PlayStation 5 Pro. This move would give Sony a significant advantage in promoting GTA 6, potentially making the PS5 and PS5 Pro the preferred platforms for players.
The rumors originated from the XNC podcast, where host “MAGG” claimed that Sony’s marketing rights will be revealed in Rockstar’s second trailer for GTA 6. This suggests that while Xbox users will still be able to play the game, it won’t receive the same marketing push as on PlayStation consoles.
The move is strategically smart for Sony. GTA 6 is widely expected to be one of the biggest entertainment releases of all time, surpassing traditional gaming boundaries and potentially achieving success in music, film, and other industries. Sony has already been dominant in console sales, with the PlayStation 5 outselling Microsoft’s Xbox consoles. The upcoming PS5 Pro, rumored to be unveiled at the Tokyo Games Show in September, aims to further solidify its position as the gaming platform of choice.
With the PS5 Pro boasting enhanced performance, capable of running GTA 6 at impressive resolutions and frame rates, the deal makes sense for Rockstar as well. It’s likely that Rockstar will recommend the PS5 Pro as the ideal platform for experiencing GTA 6, further boosting sales for Sony. While GTA 6 is expected to be released on PC eventually, the rumors suggest that the PS5 Pro will enjoy an exclusive window, potentially allowing Sony to capitalize on the game’s immense popularity.
The price tag for these exclusive marketing rights is likely substantial, but Sony is betting that the benefits will outweigh the cost. It’s a bold move, but one that could solidify Sony’s position in the gaming industry and make the PS5 Pro the platform of choice for millions of gamers worldwide.
