## Spain Set to Overtake France as World’s Most Visited Country by 2040: A Tourism Landscape Transformation
Get ready for a shift in the global tourism landscape. According to a recent tourism barometer by Braintrust, Spain is on track to become the world’s most visited country by 2040, dethroning France, which has held the crown for decades. This forecast highlights the growing appeal of Spain and the intensifying competition between these European tourism powerhouses.
By 2040, Spain is projected to welcome a staggering 115 million international visitors annually. This remarkable growth is fueled by a combination of factors: economic development, global travel trends, and the diverse appeal of Spain’s destinations. While the sun-drenched regions of Andalusia, the Balearics, the Canary Islands, Catalonia, Valencia, and Madrid continue to draw crowds, there’s a growing interest in exploring less-visited areas like Galicia, Asturias, the Basque Country, and Castile and Leon. These regions are expected to see a significant tourism surge as travelers seek more unique and authentic experiences.
Spain’s appeal extends beyond its picturesque landscapes. The average daily expenditure of visitors is projected to double by 2030, reaching €280 per day, and could soar to €340 per day by 2040. This reflects the increasing demand for luxury and experiential travel, with tourists willing to invest in high-quality accommodations, fine dining, and exclusive experiences. This spending boost will significantly impact Spain’s economy, fostering growth across various sectors.
For France, this shift presents a major challenge. As Spain rises to the top, France, which has long relied on its reputation as a premier tourist destination, will need to strategize and innovate to retain its appeal. Its iconic landmarks, cultural experiences, and historical significance may not be enough to maintain its position as Spain diversifies its offerings and attracts a broader range of travelers.
The competition for tourists between these two nations is likely to fuel innovation and new initiatives within the tourism sector. Both Spain and France will need to adapt and cater to evolving travel trends, particularly the growing focus on sustainable and experiential tourism. While Spain’s tourism boom is a positive development, it also presents unique challenges.
With increasing visitor numbers, Spain will need to prioritize sustainable tourism practices to manage overcrowding, preserve natural landscapes, and protect its rich cultural heritage. The surge in tourism could strain resources in popular destinations, necessitating improved infrastructure and strategic planning to ensure both visitors and local communities benefit from the influx of tourists.
As Spain’s rise in global tourism continues, both Spain and France are on the cusp of significant changes. The future of these two nations, as they compete for the title of the world’s most visited country, will be shaped by evolving travel trends and a renewed focus on sustainability and authentic experiences. By 2040, Spain may well be the leading destination, but both countries will need to adapt and innovate to maintain their status as global tourism powerhouses.
