Spain’s tourism industry is experiencing a notable shift as the country emerges from the shadow of the COVID-19 pandemic. While domestic travel initially boomed following lockdowns and travel restrictions, recent data reveals a slight downturn in the number of Spanish citizens exploring their own homeland. This shift coincides with a dramatic surge in international arrivals, highlighting Spain’s enduring appeal as a global travel destination.
In the first seven months of 2024, Spain witnessed a marginal decrease in domestic tourist numbers compared to the same period in 2023. The total number of domestic travelers declined from 41.37 million in 2023 to 40.98 million in 2024, according to data published by the Spanish newspaper El País. This subtle dip suggests a change in travel behaviors as Spaniards, having explored their country during the pandemic, are now looking beyond Spain’s borders for their holiday experiences.
This shift can be attributed to several factors. The easing of global travel restrictions and the receding memory of the pandemic have encouraged Spaniards to venture abroad once again. In 2023, 10.4% of all trips taken by Spaniards were to international destinations, a significant increase from the 5% recorded during the pandemic years of 2020 and 2021. This rise in international trips signals a growing desire among Spaniards to explore destinations beyond their own country.
Rising travel costs are also contributing to this trend. Spain has witnessed a surge in prices for restaurants, accommodation, and other travel-related expenses. This surge, driven by increased demand from foreign tourists and overcrowding at popular spots, is making domestic travel less affordable for many Spaniards. The cost of accommodation in Spain has seen a particularly sharp increase, rising by 52% so far in 2024, compared to a 45% jump in 2023. This steep rise in lodging prices is making it more challenging for locals to afford domestic holidays, especially in popular tourist areas.
Intensifying summer heat waves are another reason for Spaniards to reconsider their holiday preferences. Regions like Catalonia, the Canary Islands, and Andalucia, which were once favored, are now being passed over in favor of cooler areas in the north of the country. As extreme weather events become more frequent, many locals are seeking relief from the heat by choosing destinations with more temperate climates, adjusting their travel habits accordingly.
Despite the slight decrease in domestic tourism, Spain’s tourism industry is still well-positioned to maintain its strength, both domestically and internationally. The country’s diverse landscapes, rich cultural heritage, and world-renowned attractions continue to entice millions of local travelers each year. As Spain adjusts to evolving travel preferences, its tourism sector remains strong, fueled by a steady stream of international visitors eager to experience the country’s charm.
