Hilton’s Spark by Hilton brand, designed for guests seeking value without compromising quality, will offer reliable and friendly essentials with unexpected touches, featuring Spark’s signature amenities. The brand provides exceptional value for guests and presents a compelling proposition for owners and operators. As a cost-effective conversion brand, it offers a unique opportunity for existing properties to reimagine the premium economy segment by focusing on enhancing the guest experience while maintaining a consistent look and feel across each hotel.
Located in the heart of Romford town center, Spark by Hilton London Romford will provide easy access to over 400 shops, restaurants, and cafes across four shopping centers, as well as the town’s famous outdoor market. Adjacent to Romford Station, the hotel offers direct access to central London, Stansted Airport, and Heathrow Airport via the newly opened Elizabeth Line, making it an ideal base for guests seeking to explore the local area or venture further afield.
Patrick Fitzgibbon, senior vice president, development EMEA, Hilton, expressed excitement about the brand’s European launch: “We are thrilled to welcome Spark by Hilton to Europe, marking a significant milestone for the brand following its stellar launch and subsequent rapid expansion across the US. With many more opportunities on the horizon, this initial signing signals the beginning of an exciting journey to redefine the premium economy segment, prioritizing value for guests and maximizing returns for our owners.”
Alissa Klees, brand leader, Spark by Hilton, emphasized the brand’s commitment to providing an exceptional experience for travelers: “After an incredibly successful launch across the US last year, we’re delighted to bring our breakthrough premium economy brand to Europe, providing a consistently reliable experience for this underserved group of travelers. Spark by Hilton delivers all the essentials done exceptionally well, alongside reliable and friendly service to ensure every traveller can enjoy a great hotel experience.”
Adi Hodzic, CEO, Romford South Ltd., expressed enthusiasm about partnering with Hilton to launch the first Spark by Hilton hotel in Europe: “We are incredibly excited to partner with Hilton to launch the first Spark by Hilton hotel in Europe. This hotel provides a fantastic base for guests looking to explore the local area and benefit from Romford’s fantastic transport links. We’re grateful to Hilton for their support as we prepare for opening, and we can’t wait to see the hotel welcome its first guests later this month.”
