Hilton and JM Hospitality Inc. have announced the grand opening of Spark by Hilton Toronto Markham, marking the brand’s exciting entry into the Canadian market. Located just 28 kilometers north of Toronto, in a thriving hub of technology and business, the hotel marks a significant growth milestone for the premium economy brand. This opening further strengthens Spark by Hilton’s presence in Canada, where eight additional hotels are currently under development.
Since its debut in Mystic, Connecticut, in September 2023, Spark by Hilton has experienced rapid growth. Just nine months after its launch, the brand made its European debut in May with the opening of Spark by Hilton London Romford. Today, Spark by Hilton stands as Hilton’s fastest-growing brand, boasting over 50 open hotels and a robust global pipeline of over 275 properties.
With a focus on conversions, Spark by Hilton is gaining momentum, attracting both developers and travelers. Its modern design, affordability, and guest-focused amenities offer a unique and exceptional stay experience that aligns perfectly with current travel trends. Hilton’s flexible development options and extensive support also make Spark by Hilton an attractive opportunity for developers looking to expand in the ever-evolving hospitality industry.
“Spark has enjoyed tremendous growth and momentum in its first full year, indicating we really knew what we were doing when we introduced this brand,” said Bill Duncan, global category leader, All-Suites & Focused Service, Hilton. “Our launch in Canada is not only a major milestone but a clear demonstration of our commitment to meeting the diverse needs of travelers globally, and further demonstrates how our innovative and pioneering spirit continues to make us the #1 leader in the hospitality industry worldwide.”
The 72-room Spark by Hilton Toronto Markham is located in the lively suburb of Markham, known for its diverse culture and thriving economy. The hotel is strategically positioned near key corporate offices, shopping centers, and popular cultural landmarks, making it an ideal choice for both leisure and business travelers seeking high-quality, affordable accommodations.
“Spark by Hilton’s debut in Canada marks an important next step in our global expansion strategy,” said Alissa Klees, brand leader, Spark by Hilton. “We were thrilled to partner with JM Hospitality to bring Spark by Hilton to the Canadian market. With our first hotel opening in Markham, we look forward to introducing travelers to a new level of contemporary comfort and innovative design, showcasing Hilton’s ongoing commitment to delivering exceptional guest experiences worldwide.”
The opening of Spark by Hilton Toronto Markham highlights Hilton’s ambitious growth strategy in Canada. The global hospitality giant plans to increase its hotel portfolio in Canada by 50% over the next five years. With over 180 hotels currently operating in Canada, Hilton is poised for further expansion, with nearly 100 additional properties in various stages of design and construction.
