Prepare yourself, Europe! Hilton’s value-driven hotel brand, Spark by Hilton, is electrifying the continent with its debut. The initial European Spark will commence operations in London Romford shortly, marking a pivotal moment in the brand’s rapid growth. Introduced in the US last year, Spark caters to travelers seeking a pleasurable and stylish stay without exceeding their budget. These hotels elevate the typical budget-friendly experience. Envision vibrant and energetic social spaces, ideal for socializing or accomplishing tasks. Guests can energize each morning with a complimentary daily breakfast buffet, while a handy on-site shop fulfills essential needs. “We are overjoyed to introduce Spark by Hilton to Europe,” expressed Patrick Fitzgibbon, Hilton’s senior vice president of development in the EMEA region. “This is a transformative moment for the brand, building upon its remarkable success in the US. With numerous potential locations on the horizon, this initial launch marks the commencement of an exciting journey to redefine the budget-friendly hotel segment in Europe. Our priority is to deliver value to guests while maximizing returns for our owners.” Spark by Hilton is swiftly electrifying the hospitality industry. Since its US debut in October 2023, the brand has launched over 30 hotels, boasting a development pipeline exceeding 175 properties. Alissa Klees, Spark by Hilton’s brand leader, emphasizes the brand’s dedication to surpassing expectations for budget-conscious travelers. “We are thrilled to introduce Spark’s pioneering approach to premium economy travel in Europe,” stated Klees. “Our focus is on providing a consistently reliable experience for this frequently underserved group of travelers. Spark by Hilton delivers all the essentials exceptionally well, complemented by friendly and dependable service to ensure every guest enjoys an exceptional hotel experience.” If you’re planning a European adventure and seek a stylish and comfortable stay without breaking the bank, keep an eye out for Spark by Hilton. With its first location in London and more on the horizon, Spark is poised to illuminate the budget-friendly travel landscape across Europe.
Spark by Hilton Soars to Europe with Grand London Debut
