Sparkling Ice Unveils Bold New Packaging to Enhance Brand Recognition and Shelf Presence
Sparkling Ice, the bestselling sparkling water brand in the United States, has announced the rollout of all-new packaging labels on its iconic bottles. The label redesign marks the latest move by the brand to expand its position as a leader in the beverage industry.
The refreshed label prominently positions a bold, clean, and more modern-looking Sparkling Ice logo above the familiar fruit-filled ice cube. The new design is optimized to improve visibility on the shelf and boost relevance with target consumers. Research conducted by the brand revealed that consumers wanted to more easily locate their favorite Sparkling Ice flavors in a sea of ready-to-drink options.
The visual rebrand furthers the brand’s promise to be ‘cooler than ever,’ a campaign theme launched at the start of the year. It also follows this year’s successful launch of Sparkling Ice STARBURST®, a product line that captures the taste and vibrant sensory experience of the iconic fruit chew candy with zero sugar.
‘Our Sparkling Ice flavor fans across the country tell us they want to find their favorite brand everywhere they choose to shop,’ said Adrian Chapman, Chief Growth Officer at Talking Rain Beverage Company, the parent company of Sparkling Ice. ‘We listen continuously and engage daily with our fans who love the brand. Now more than ever, they expect to find Sparkling Ice whenever they are on-the-go, at-home with friends and family, and at events.’
The modernization of the packaging aligns with the brand’s commitment to surpassing customer expectations. ‘All of our marketing investments are brand-driven, and updating the look of the Sparkling Ice label is no exception,’ said Chris Reed, Talking Rain’s SVP of Sales National Accounts. ‘We’re excited to modernize and elevate the packaging of our brand and continue to surpass customer expectations about what this beloved zero-sugar drink company will do next.’
Label enhancements on Sparkling Ice products include making it:
* Easier for consumers to locate their favorite flavors on the shelf
* More visible and recognizable among competing brands
* Consistent across all Sparkling Ice product lines
The logo refresh will be reflected on all Sparkling Ice products by the end of 2024. To view the new packaging labels, visit the Sparkling Ice website.
For more information on Sparkling Ice, please contact the media relations team.
