Spirit Airlines is taking a new approach to passenger experience, introducing the ‘Go Comfy’ travel option that promises a more relaxing journey. The low-cost carrier, known for its affordable fares, is now focusing on providing comfort without breaking the bank. To celebrate this new upgrade, Spirit has enlisted the help of none other than Frankie Muniz, formerly the middle child on ‘Malcolm in the Middle’ and now the face of the #NotInTheMiddle campaign.
The campaign humorously highlights the benefits of the ‘Go Comfy’ option, which features a blocked middle seat for extra space. Muniz, now able to enjoy the freedom of not being in the middle seat, embodies the spirit of the campaign. This lighthearted approach effectively communicates the value proposition of ‘Go Comfy’, demonstrating how Spirit is elevating passenger comfort while staying true to its affordable price points.
But ‘Go Comfy’ is more than just extra legroom. The package also includes priority boarding, a checked bag, a carry-on, a snack, and a non-alcoholic beverage, making it a complete premium experience at a competitive price.
And if you’re ready to experience ‘Go Comfy’ for yourself, Spirit is offering 10 pairs of free tickets through a social media contest on Instagram. To participate, simply follow Spirit Airlines’ account and comment on the campaign post. It’s a great opportunity to win a comfortable and convenient flight.
‘Go Comfy’ is just one of several upgraded travel options that Spirit Airlines is offering to cater to diverse passenger needs. The airline also provides the ‘Go Big’ and ‘Go Plus’ options, which include extra baggage allowances and bonus points for frequent travelers.