Lately, SportsEdTV has signed a three-year contract with the USPTA, the famous association for racquet sports certification and teaching experts. This partnership, which will be starting off at the September 15-19 USPTA 2024 World Racquets Conference organized in Palm Springs, will assist the members of USPTA in a more effective manner to display their talents, and make use of the SportsEdTV digital platform to create their individual brands and authorize them for greater career accomplishment.
In this partnership, their main target is to assist the USPTA to continue with its leadership in making the professionals for racquet sports prepared for successful careers, said Robert Mazzucchelli, SportsEdTV Co-Founder and CMO. He also mentioned that the organization founded in 1927, has embodied the gold standard in education and certification. However, with evolving technologies, shifts in demography, and the development in pickleball, tennis, squash, padel, and platform tennis, the usage of video content, online media circulation, and tools of mobile technology that develop student learning experience is key for continued success.
The role of SportsEdTV in this new USPTA partnership offers advice on brand strategy, generating instructional and inspirational content for students and professionals and allocating content in different digital channels, and tutoring teaching professionals on the way to use content and online tools.
