The travel and tourism landscape in Zimbabwe is experiencing a dynamic period of growth and transformation, fueled by the annual Spotlight TravelExpo. This prominent event, designed specifically for members of the Africa Travel and Tourism Association (ATTA), provides an unparalleled platform for industry professionals to connect, network, and capitalize on both outbound and domestic travel opportunities within the region.
Held at the luxurious Hyatt Regency Harare, formerly the historic Meikles Hotel, the Spotlight TravelExpo is a pivotal event on the 2024 calendar for travel professionals. The expo features 20 prominent exhibitors from across the continent, including tour operators and hotel groups, eager to engage with over 100 Zimbabwean travel industry experts. The event enjoys the support of the Association of Zimbabwe Travel Agents (AZTA) and the expertise of Tina Pigors from Co-ordinating Zimbabwe in managing trade registrations, solidifying its importance in shaping the local travel industry.
Recent trends indicate a significant surge in both corporate and leisure travel originating from Zimbabwe, with destinations across Africa and the Indian Ocean islands gaining popularity. Analysis from Simple Flying highlights the Johannesburg-Harare route as the busiest in Southern Africa, boasting 70 weekly flights as of June. This robust connectivity not only facilitates regional travel but also underscores Harare’s strategic importance as a central hub in the African travel network.
Harare, home to 75 IATA-certified travel agencies and numerous others, offers a fertile environment for forging strategic partnerships. This concentration of travel professionals fosters a dynamic setting where airlines, international tourist offices, and hotel groups can effectively network and expand their presence in the African market.
According to the South African Tourism Insight Unit, Kenya has emerged as a top destination among Zimbabwean travelers, reflecting a broader interest in exploring diverse African cultures and landscapes. The same report predicts a full recovery of Zimbabwe’s outbound travel market to pre-pandemic levels by 2024, promising a resurgence in travel activities and opportunities for industry stakeholders.
Building on the anticipated success in Harare, the Spotlight TravelExpo is set to expand its reach to East Africa with a scheduled event in Dar es Salaam on September 27, at the Johari Rotana. With 25 exhibitors already confirmed and more expected, the event is nearing capacity, signifying a high level of interest and participation from across the continent.
The Spotlight TravelExpo serves as a vital barometer for the health and direction of Zimbabwe’s travel industry, acting as a catalyst for new business opportunities and partnerships across Africa. As Zimbabwe continues to solidify its position as a key player in the regional travel market, events like the Spotlight TravelExpo are crucial for driving growth, understanding market dynamics, and embracing the cultural richness that African destinations offer. By bringing together the brightest minds and most influential entities in the travel sector, the Spotlight TravelExpo continues to pave the way for a more connected and prosperous Africa. This is an event where strategies are formed, trends are spotted, and futures are forged in the dynamic landscape of African travel.
